Pheli FM – Training the Voice of Atteridgeville 

Pheli FM team

This week I had the privilege to start training the broadcasting team at Pheli FM.

Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas that also include: Madibeng Municipality (Greater Hartebeesport), Brits, Tshwane Municipality – Lotus Garden, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdepark, Centurion, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, the entire Pretoria North

BROADCAST MANDATE

The station is broadcasting 24/7, with an emphasis on local and community generated content. The Format of the station is talk (40%) and music (60%).  All official languages will be encouraged and most importantly the unique Pretoria Lingo which is used across Pretoria as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Atteridgeville are communicated with the expert guest invited to add to the station.

MARKET OVERVIEW

Community radio is a crucial part of the South African broadcasting landscape, providing  diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week.

WORKSHOP OVERVIEW

  • As presenters we sometimes get into a bit of a rut when it comes to preparing our shows.  By this i’m talking about losing touch with what our community’s lives ACTUALLY entail. Yes we have an educated idea, but it is massively advantageous to get in there (the community) and touch base.  Be a documentation on what you see and experience when you step out and engage in the community. What are they talking about? How does this vary from day to day, time of day, during the week, or over the weekend?  Where are they spending their time, either socially or socio-economically influenced? Why are they there? What does their attitude on finances dictate their daily decisions? What is it about the world around them that is either inspiring them, presenting an obstacle, or creating opportunity for growth to what is important to them?  
  • Have you listened to your listener? Really listened?  How and what is dominating their conversation? Think of a situation where two people are talking about the concern of renovating a local church, and perhaps even start care facilities and services to their local community.  Imagine yourself entering this conversation, but suddenly talking about the funniest things that happened on the first day at work. It isn’t the correct time, nor place, nor targeted audience. Even if your content is ground breaking, contextually, it is wasted on the incorrect placement.  Know what your audience needs, and when they need it. There is a time and place for that first date anecdote, as well as your charity initiative. Match the right content with the right context, and your listener will thank you for empowering them through the medium of broadcast communication. 
  • Develop your own professional culture when approaching your work.  Arrive earlier and leave later. Take time to get to know the station team, and to have them get to know you.  Build a rapport with your station. Cultivate your own ongoing growth instead of waiting for someone to tell you what to do.  Have a passion for your work. But more importantly, decide what it is that fires your passion for what you do as a professional.  You, and your served community will always be better for it.
  • Develop the mindset that you are a creative, and that you will never run out of ideas.  Your entire career is a craft built on this one fundamental.  
  • Community news is just that.   News about and for the community.  As a community journalist you must indeed keep the community informed about what is happening both nationally and internationally, but can’t develop news bulletins without forgetting about what is happening in the immediate world around them.  All the news that is developed on air will ALWAYS have a direct or indirect impact on the life of your listener.
  • Remember.  Your listeners love you for what you do for them.  Be the conduit between everything that is happening in this world, to everything that is happening in their world.  

Go visit the site at Pheli FM

About

Radio 1 on 1: My personality on-air has changed. Isn’t this growth?

The short version of that answer is “No”.  But it’s all in the interpretation of that statement.

If you have this change happen because you changed a slot on air, it is most probable that the answer is “no”.  I’ve heard presenters change their entire persona just because they have changed time slots on radio, and they sound foolish.  This is mainly because they are playing the “who do you expect me to be” game with their listeners.  This is a problem that begins with your first slot your assigned to.  Yes, you have to become versatile to commit and blend into the ethos of that show, but you should never alter an ego to achieve this.

Listeners will eventually be confused with what you offer as a public server.  They won’t know who it is that they are connecting with sooner or later.

Growth, on the other hand, is organic.  Everyone is able to grow, both personally and professionally.  If the answer to “growth” is moving one step closer to becoming a practitioner – then encouragement is all that I wish for you.

Listen to weekly updates of my new audio book in radio broadcasting here, and don’t forget subscribe

About

Radio 1 on 1 Preview: I know the basics. I don’t have to waste my time with relearning them.

The basics concepts of radio broadcasting are mandatory.  No one will pat your back for getting them right.  This is more of a reason to keep them sharp and fresh.

Remember:

  • Deliver promos and competitions with enthusiasm and precise execution.
  • Know how to balance your show as second nature. I something works, exploit it. If something doesn’t, you more than likely would get rid of the concept before going on air with it.  A seasoned professional bleeds good content, and so bleeds great shows.  There is no viable excuse for a bad show.  If you’re rusty, polish yourself.
  • Do you promote your station? You should never be to egotistical to think that you are bigger than your brand.
  • If you are on a team, do you play your role? If you are losing focus, or your team is, it’s time for some team building.  Reconnect with one another and know why your place on the show brings relevance and strength in the long run.
  • Follow the format of your station! Don’t go rogue with the station image, it always ends badly.
  • Love your listener! They’re the reason you will stay behind the mic.

Listen to weekly updates of my new audio book in radio broadcasting here, and don’t forget . 

About

Radio 1 on 1 : 25 of the Most Asked Questions in Radio Broadcasting

Radio 1 on 1 audio series by Chris Jordan, Part 1 available for free at this link

Welcome to the official page of my audiobook “Radio 1 on 1 : 25 of the Most Asked Questions in Radio Broadcasting”

This marks another milestone in my passion for both radio broadcasting, and for educating the next generation of broadcasters.

Here, in PART 1, we will explore the beginning of your journey in this industry, and your career as a media practitioner.

My aim, and hope, is to interact with as many aspiring, and seasonal broadcasters out there.  You are invited to comment and interact with any questions and comments on this page, and look forward to some monthly Masterclasses right here.

Bookmark this page, and subscribe to download the full 13 episodes of PART 1 for FREE.

Let’s start your journey together.  DARE TO BE GREAT.

Introduction


What is Radio?


How do we define personality?


A Word on Control


The Gen-Necessary of Radio


How to look for the right content


What role does my voice play?


What can I expect from my first time on air?


What is my role as a broadcaster?


What does it mean to have a career in Radio?


How do I break into this industry?


Is Radio for you?


What should be on a demo?


PART 2 coming soon.


Edited by Jason Rademeyer

Contact No: 072 724 3308

Email: jasonrademeyer8@gmail.com

How to start a Radio Broadcasting Career with Kaya FM

Last week, I had a the pleasure of being invited to Joburg’s top Afropolitan station, Kaya FM 95.9. My group of radio students took a tour of the station and essentially had the full attention of the programming head, promotions department and news editor, all of which engaged in interesting conversations with them about the industry they are busy learning about in my lectures.

Feeling like something special was busy going down, I decided to take some videos of one of the conversations, and this one in particular stood out for me, as it answers the burning question of how to look at a career in radio broadcasting, jingle development as well as the ethics and pressures of being in a news room. Have a listen below:

[youtube=https://www.youtube.com/watch?v=UN8_bvlswRg]

To learn more about Kaya FM, make sure you visit their official website at www.kayafm.co.za.

– Chris