The S.P.I.N Methodology (c) – Formalising A Model to Build Your On Air Personality

Since I began working in radio back in 1999 – one of the biggest challenges I faced throughout my radio career was crafting my radio personality. Let me clear this up.  When one starts in radio, most amateur broadcasters try to find their feet from the first moment they switch on that mic and utter Read more about The S.P.I.N Methodology (c) – Formalising A Model to Build Your On Air Personality[…]

Controlling your Inner Batman

  A word on “control”. Sounds like the introduction to a brilliant Janet Jackson track, but no.  It’s better. In this note, I want to tackle quickly, swiftly and simply one of a broadcaster’s biggest downfalls in managing their on-air execution, conversationability, and sense for always delivering a natural and real link. It’s called “control”. Read more about Controlling your Inner Batman[…]

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