Pheli FM – Training the Voice of Atteridgeville 

Pheli FM team

This week I had the privilege to start training the broadcasting team at Pheli FM.

Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas that also include: Madibeng Municipality (Greater Hartebeesport), Brits, Tshwane Municipality – Lotus Garden, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdepark, Centurion, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, the entire Pretoria North

BROADCAST MANDATE

The station is broadcasting 24/7, with an emphasis on local and community generated content. The Format of the station is talk (40%) and music (60%).  All official languages will be encouraged and most importantly the unique Pretoria Lingo which is used across Pretoria as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Atteridgeville are communicated with the expert guest invited to add to the station.

MARKET OVERVIEW

Community radio is a crucial part of the South African broadcasting landscape, providing  diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week.

WORKSHOP OVERVIEW

  • As presenters we sometimes get into a bit of a rut when it comes to preparing our shows.  By this i’m talking about losing touch with what our community’s lives ACTUALLY entail. Yes we have an educated idea, but it is massively advantageous to get in there (the community) and touch base.  Be a documentation on what you see and experience when you step out and engage in the community. What are they talking about? How does this vary from day to day, time of day, during the week, or over the weekend?  Where are they spending their time, either socially or socio-economically influenced? Why are they there? What does their attitude on finances dictate their daily decisions? What is it about the world around them that is either inspiring them, presenting an obstacle, or creating opportunity for growth to what is important to them?  
  • Have you listened to your listener? Really listened?  How and what is dominating their conversation? Think of a situation where two people are talking about the concern of renovating a local church, and perhaps even start care facilities and services to their local community.  Imagine yourself entering this conversation, but suddenly talking about the funniest things that happened on the first day at work. It isn’t the correct time, nor place, nor targeted audience. Even if your content is ground breaking, contextually, it is wasted on the incorrect placement.  Know what your audience needs, and when they need it. There is a time and place for that first date anecdote, as well as your charity initiative. Match the right content with the right context, and your listener will thank you for empowering them through the medium of broadcast communication. 
  • Develop your own professional culture when approaching your work.  Arrive earlier and leave later. Take time to get to know the station team, and to have them get to know you.  Build a rapport with your station. Cultivate your own ongoing growth instead of waiting for someone to tell you what to do.  Have a passion for your work. But more importantly, decide what it is that fires your passion for what you do as a professional.  You, and your served community will always be better for it.
  • Develop the mindset that you are a creative, and that you will never run out of ideas.  Your entire career is a craft built on this one fundamental.  
  • Community news is just that.   News about and for the community.  As a community journalist you must indeed keep the community informed about what is happening both nationally and internationally, but can’t develop news bulletins without forgetting about what is happening in the immediate world around them.  All the news that is developed on air will ALWAYS have a direct or indirect impact on the life of your listener.
  • Remember.  Your listeners love you for what you do for them.  Be the conduit between everything that is happening in this world, to everything that is happening in their world.  

Go visit the site at Pheli FM

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Radio 1 on 1: Interview with Frequency Magazine

Frequency Magazine

“Radio 1 on 1: 25 of the Most Asked Questions in Radio Broadcasting” has been well received by the campus, community, online and retail markets.  PART 1 covers an in depth arrival on finding your voice and place in the broadcasting industry, and stations like Tuks FM, Alex FM, Moutse FM, UJ FM and more have welcomed the knowledge of upskilling their movement in their media careers.

I was fortunate enough to be interviewed recently by Frequency Magazine, who showcase and celebrate local talent and the thriving of the South African media market.

Chatting to editor Chabbie Matsapola, we conversed over getting into the industry, finding your “40 year plan”, the current talent regime, and what being in the industry is all about.

Frequency Interview Part I

Frequency Interview Part II

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Google Accreditation: Onward and Upwards

google-g-suite-cover

I have been part of the Google family since 2017.  Accrediting and upskilling in the media market has become rather dynamic.  Being a media practitioner requires an authority on a few, but dedicated, roads.

Google Cloud certification in G Suite signals to employers that you possess the digital skills to work collaboratively and productively in a professional environment. By earning the G Suite certification, you prove your ability to complete common workplace activities using cloud-based tools to create and share documents, spreadsheets, presentations, and files. You demonstrate that you can communicate effectively with email and online meeting solutions.

This exam verifies proficiency in key features of the G Suite platform:

  • Drive
  • Gmail
  • Hangouts Meet
  • Docs
  • Sheets
  • Forms
  • Slides

Google for Education

Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by learning and building upon your abilities to create and deliver training plans. We all want educators to experience how Google tools can change the way they teach, which is why our Trainer Course covers in-depth information on Google for Education, including our educator Fundamentals and Advanced courses.


Working with Google, Cloud Partner Opennetworks, and Edu trainers D6 – I have developed an ongoing passion for learning and professional training in this new media field.

For training in the Google family, start a conversation with me and let’s move forward together.

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