Chris Jordan Media Training Prospectus 2020

Please note that training around these knowledge areas will be customizable to your station format, mission and vision statement

Candidates

This training is specially designed for adopters who practice radio management, both commercially or in a community environment.  The programming training is aimed at on air staff (presenters, news and sports, production, online producers). Sales and Marketing staff are focused upon separately to strengthen profession outputs.

Training Prospects

Management Training

1. Corporate governance

  • ICASA, BCCSA, and NAB compilation and adherence
  • Managing station risk
  • The role of board members
  • Stations policies and procedures

2. Basic Management Skills

  • Creating your Brand
  • Connecting with the Audience
  • Leadership in Radio
  • Evaluating Performance

3. People Management Skills

  • Talent management: growing great talent
  • Managing People and magnifying the best in their personalities

4. Compiling Business Plan

  • Mission vs Vision statement
  • Building a station template
  • Strategic Focus
  • Analysis of typical station listener
  • Market competition
  • Licence requisites 

Programming

1. Programming Roles

  • The on air personality role in 2020
  • Current affairs and sports broadcasting roles 
  • Content producers vs digital producers
  • Bigger picture orientation vs islands of reinvention within the programming team
  • Servicing your community

2. Building shows that matter

  • Propriating correct content for the correct audience
  • Navigating unlimited content resources
  • AIR Methodology (Approach, Ingest, Relay) mindset to show preparation
  • Developing a PLAN approach to show content (Perspective, Lay of the Land, Adding Value, New Kind of Normal)
  • Executing immaculate interviews
  • Pre-Production of show content
  • Mandatory show formatics 

3. The 4th dimension broadcaster

  • New media platforms
  • Show presence vs brand presence vs personality presence
  • Do’s and Don’ts of social media presence
  • New Media Content Specifics

Sales and Marketing

1. Basic Financial Skills

  • Financial Management core principles
  • Marketing and Selling Advertisements
  • Performing SWOT Analysis

2. Rate Cards and Advertising Opportunities 

  • Reinventing your rate card
  • Understanding hot leads vs cold leads
  • Live reads vs live promos
  • Advertising packages
  • In-house production
  • Strategic Promotions
  • Community Buy In

Contact Details

Office Number: (+27)72 643 5502

Email: info@chrisjordanmedia.net, chrisjordan007.cj@gmail.com 

Radio 1 on 1 Audiobook
Download now FREE audiobook “Radio 1-on-1:25 of the Most Asked Questions in Radio Broadcasting”

SMU FM 97.1 FM Board Training – The Ultimate Voice Airborne

SMU FM Board

About SMU FM

As our vision and mission state, SMU FM was formerly called Channel Med and later transformed into the present Radio SMU, which is established as a non-profit organisation (NPO) i.e. not for gain but to provide a community radio service to the SMU and the broader community of Ga-Rankuwa and its neighbouring communities.

SMU FM is a communication platform that seeks to promote community participation in support of democracy, freedom of expression, diversity of opinion, and broadcast ownership and combating of Racism, Sexism and all forms of discrimination.

Vision

To augment the cross-cultural activities of the community at large through broad media broadcasting spectrum.

Mission

The connotations of SMU FM are to express and positively empower cross- cultural and socio- academic atmosphere through inspirations and phenomenal community’s epitomes of its desired future

SMU FM Board Training Lessons Learnt

  • SMU FM has just recruited a fresh board that has the goal to move the station to its next great phase in its on landscape lifetime. The station only being licenced 4 years ago has undergone the beauty of a newborn radio station, finding their feet from an operational stance, streamlining a foundation for the growth of broadcasting, and sedimenting a dedicated, talented, and pioneering station manager – Precious Pheelwane.
  • This is an exciting time for SMU FM, starting at the refinement of their mission statement, where the station is in a unique and powerful position to be a service centered around the greater awareness, infotainment provider , and community educator of matters and material that pertain to the medical knowledge ownership arena.
  • New station strats need to be focused on how to ground yourself in your feeder area. For both your community, and also advertiser retention, the brand and product need to provide a unique and relevant presence in their listener’s lifestyle. This would include at reshaping the programming to, in this case, showcase a number of strong, and served speciality programs centered around, firstly, the interests of the SMU students and university, and secondly, around the dictated format of medical learning, promotion and awareness.
  • With strat planning, always start small, simple, practical, executable and attainable. Target areas of action that require no financial constraints to the station (especially in its infant years). It is advised to start with a “bottom-up” approach to these goals. For instance
    • What do I want to achieve on air every 15 minutes.
    • What impact and relevance should each show have to my listener’s lifestyle.
    • What would I like a day’s programming goals to be if I were to quantify that in terms of a service rendered, a format sustained, a brand identify maintained, and a vision statement pursued.
    • What “seasonal” content, activisms, and events have I both planned for, and made a tangible positive effect and presence in.
    • What “on-year” goal or brand vision have I accomplished with beneficial growth to what I intended for the station.
  • Always see the merit in working with a skeleton staff that wants to contribute aggressively to your station, as opposed to a staff centered in mediocrity and dead weight.
  • Most importantly, in reference to the stations that have (and are listed to still be) lost their licences, service your dynamically changing community FIRST, and always do what it takes to keep you far from being considered a wallpaper medium.

Pheli FM – Training the Voice of Atteridgeville 

Pheli FM team

This week I had the privilege to start training the broadcasting team at Pheli FM.

Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas that also include: Madibeng Municipality (Greater Hartebeesport), Brits, Tshwane Municipality – Lotus Garden, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdepark, Centurion, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, the entire Pretoria North

BROADCAST MANDATE

The station is broadcasting 24/7, with an emphasis on local and community generated content. The Format of the station is talk (40%) and music (60%).  All official languages will be encouraged and most importantly the unique Pretoria Lingo which is used across Pretoria as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Atteridgeville are communicated with the expert guest invited to add to the station.

MARKET OVERVIEW

Community radio is a crucial part of the South African broadcasting landscape, providing  diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week.

WORKSHOP OVERVIEW

  • As presenters we sometimes get into a bit of a rut when it comes to preparing our shows.  By this i’m talking about losing touch with what our community’s lives ACTUALLY entail. Yes we have an educated idea, but it is massively advantageous to get in there (the community) and touch base.  Be a documentation on what you see and experience when you step out and engage in the community. What are they talking about? How does this vary from day to day, time of day, during the week, or over the weekend?  Where are they spending their time, either socially or socio-economically influenced? Why are they there? What does their attitude on finances dictate their daily decisions? What is it about the world around them that is either inspiring them, presenting an obstacle, or creating opportunity for growth to what is important to them?  
  • Have you listened to your listener? Really listened?  How and what is dominating their conversation? Think of a situation where two people are talking about the concern of renovating a local church, and perhaps even start care facilities and services to their local community.  Imagine yourself entering this conversation, but suddenly talking about the funniest things that happened on the first day at work. It isn’t the correct time, nor place, nor targeted audience. Even if your content is ground breaking, contextually, it is wasted on the incorrect placement.  Know what your audience needs, and when they need it. There is a time and place for that first date anecdote, as well as your charity initiative. Match the right content with the right context, and your listener will thank you for empowering them through the medium of broadcast communication. 
  • Develop your own professional culture when approaching your work.  Arrive earlier and leave later. Take time to get to know the station team, and to have them get to know you.  Build a rapport with your station. Cultivate your own ongoing growth instead of waiting for someone to tell you what to do.  Have a passion for your work. But more importantly, decide what it is that fires your passion for what you do as a professional.  You, and your served community will always be better for it.
  • Develop the mindset that you are a creative, and that you will never run out of ideas.  Your entire career is a craft built on this one fundamental.  
  • Community news is just that.   News about and for the community.  As a community journalist you must indeed keep the community informed about what is happening both nationally and internationally, but can’t develop news bulletins without forgetting about what is happening in the immediate world around them.  All the news that is developed on air will ALWAYS have a direct or indirect impact on the life of your listener.
  • Remember.  Your listeners love you for what you do for them.  Be the conduit between everything that is happening in this world, to everything that is happening in their world.  

Go visit the site at Pheli FM

About

Google Accreditation: Onward and Upwards

google-g-suite-cover

I have been part of the Google family since 2017.  Accrediting and upskilling in the media market has become rather dynamic.  Being a media practitioner requires an authority on a few, but dedicated, roads.

Google Cloud certification in G Suite signals to employers that you possess the digital skills to work collaboratively and productively in a professional environment. By earning the G Suite certification, you prove your ability to complete common workplace activities using cloud-based tools to create and share documents, spreadsheets, presentations, and files. You demonstrate that you can communicate effectively with email and online meeting solutions.

This exam verifies proficiency in key features of the G Suite platform:

  • Drive
  • Gmail
  • Hangouts Meet
  • Docs
  • Sheets
  • Forms
  • Slides

Google for Education

Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by learning and building upon your abilities to create and deliver training plans. We all want educators to experience how Google tools can change the way they teach, which is why our Trainer Course covers in-depth information on Google for Education, including our educator Fundamentals and Advanced courses.


Working with Google, Cloud Partner Opennetworks, and Edu trainers D6 – I have developed an ongoing passion for learning and professional training in this new media field.

For training in the Google family, start a conversation with me and let’s move forward together.

About

MCRS FM Broadcast Management Training

MCRS FM Management Team

This past weekend I was invited to Limpopo to head up management training for the MCRS FM team.

As per the MCRS FM mission statement:

Moutse Community Radio Station (MCRS) was founded by members of the Rural Women’s Movement (RWM), a national organisation in South Africa, which lobbies around issues of concern to rural women. Rural Women’s Movement (RWM) changed it’s name to National Movement of Rural Women (NMRW).

The station operates with a board of trustees who set the overall vision and perspective, four management staff members who coordinate the training, administration, technical and programming departments, and 41 volunteer staff members who work as radio announcers or presenters (30 full-time and 11 part-time). Moutse Community Radio is a member of the National Community Radio Forum.

Our Current listener-ship is at 102 000 and we are aiming to reach more than 300 000 in the next three years.

MCRS broadcasts from studios located on R573 Waalkraal, on 96.3MHz in the FM band in Moutse in the local Municipality of Elias Motsoaledi and Sekhukhune District in Limpopo.

Moutse Community Radio broadcast area covers Limpopo and Mpumalanga, Nkangala District, Sekhukhune District and other parts of Polokwane and Pretoria. The radio station also has audio streaming whereby people tune via internet. We can be reached on 96.3fm in the most municipalities in both Limpopo and Mpumalanga.

It is a non-profit organisation, run by dedicated team of volunteering staff who receives stipend at the end of each month.

MCRS commenced operation in 1997, with a small band of volunteers broadcasting a limited range of programs from an old Department of Agriculture building. 10 years later, it transferred to its current location in Waalkraal provided by Elias Motsoaledi Local Municipality.


The workshop included leadership training that included rich discussions surrounding community radio presence, sales and marketing strategies, managing departmental teams, risk management, and listener profiling.

A couple of lessons learnt:

  • Community support is bigger than we give it credit for in broadcasting.  The Limpopo audience is aggressively loyal to MCRS FM.  As any community station, your mandate is to always put the community first.  Conversations and content that are deeply involved in the feeder area’s workforce, daily obstacles, education, religion and well being is a first in servicing them patriotically with your platform.
  • Loyalty is gold.  If they make you their P1 choice without any other alternatives, then you are taking first place as a lifestyle in their daily needs.
  • Management synergy is mandatory.  So is station ethos and culture.  To lead a team within your brand and purpose, one cannot lead with chaos and altercation.  A mission and vision statement that is lived by a station’s management team as a second skin, will instill a second nature of success in their teams and product.
  • Don’t underestimate the importance of selling station promotions as opposed to floundering isolated ad spots in community radio.  Where a client stakeholder will more than likely not have the inclination for cashing out on produced spots, they can see value in a solidified presence that is achieved through on air promotions with longer lifespans and heavier listener impact.
  • Corporate culture is key.  Don’t let your employees lead you, lead your employees.
  • Community stations are not abstained from structure.  Formats, business processes, and company regulations make outputs easier to reach, and more likely to achieve success in.
  • Report writing and business writing skills are non-negotiable in a corporate culture.  Take some time to recondition the way your station communicates.

About

Reaching out your helping hand

I have been training all walks of life for around 17 years now, the same amount of time I have been a broadcaster working in the radio industry.  For the better part of 8 years I have been training and developing young talent that are on the rise in the industry, but also been a lecturer in Radio Broadcasting teaching tertiary studies of the craft to students who want to pursue the dream of being involved in one of the most exciting mediums in the world.

If you are in the fortunate position of building someone’s knowledge and passion for being on air, you will realise that it is quite something to have to reboot yourself in many ways to understand the process they are going through to overcome hurdles that all broadcasters must take on in becoming a professional.  It is difficult.  What seems to be commonplace and of a second nature to you after years and years of trusting your gut instinct in making radio magic, is really something you must be able to relay to a blank slate, and realise that you are imparting tools, techniques, mistakes, experiences and, well, talent to this blank slate.

So, you can’t just teach radio.  I did in the beginning.  I taught the mechanics, I taught the formatics, I taught the do’s, then I taught the don’ts – and I don’t think I made very much progress.

I have since learnt from my mistakes.  And as a result, my students have learnt from me. A lot.  First things first, is that they will NOT like you while you are teaching them in the right way.  You will receive praise for what you have done well after the fact, when they are working in the industry, and all the facts, truth and hard realities you applied in your teaching is all they are experiencing – and dealing with successfully.

So, stop the popularity contest. One, you’re not in it for that, and two, you won’t win it anyway.

When teaching a student radio broadcasting, remember to do, and keep in mind, a couple of things:

1. You are their first impression of the industry.  Try keep it honest, but not bitter. Your experiences are not theirs.  Anecdotes are great, because you are raising storytellers. And, we love to talk, you can’t help but talking about yourself.  Just remember, it’s their journey, not yours.

2. You must get them talking.  In any way you can.  Firstly, they need to loosen their lips.  As an exercise (as unorthodox as this may sound – especially, with students that have any kind of accent), I make them memorize and recite the words (and accents!) to Mary Poppins’ “Supercalifragilisticexpialidocious” (my spell check was on, so that was spelt correctly).  I do this for a couple of reasons.  First, and most importantly, students see this as an unconquerable task.  It is rather daunting.  Get everything correct. It is (after all) the title of a song, you will run into some tongue twisters for sure during your career.  Get the accents correct.  This puts you out your comfort zone.  Keep up.  The pace is fast.  And so are your shows.  There are many moving parts to getting a great show out there.  Keep up.  You can do it. And when you can (get the song right), you feel accomplished.  Small feats that you recognize in your career are accumulated to major leaps and bounds to being a great broadcaster.

3. So, get them talking.  About fruit, or tables, or friends, or music, or whatever.  Let their personalities find some ground in the waffling that will first take place.  But the stronger they become, the stronger what they’re talking about will be.

4. Give them the correct crit.  Listeners are brutally honest.  Managers are brutally honest.  Colleagues are brutally honest.  So, why aren’t you?  They will, again, thank you for it later.  If it’s “shit”, then a rose by any other name, is still a rose.

5. Make them understand that they can be only as good as how much or what they know.  This is not a bad statement.  If you are just starting out, you might only be at about 3% capable of being a professional broadcaster, but you can be 100% of that 3% that you know.  This is really important.  You cannot progress and grow to 50% or 80% if you haven’t respected the work you put in at 3%, 10% or 37%.  Don’t sell yourself short.

These are some start out off-the-top of my head points that really work for me and my students. Be great, in order to build greatness in others.

Chris

Chris Jordan Media launches for all the right reasons

Chris Jordan Media launches for all the right reasons

Learn more about the new collaborative independent company that focuses on the development of the radio broadcasting industry through consulting, e-Learning and more.

Author: CJM Editorial

Radio industry vet Chris Jordan has started a company to help shape and grow the radio broadcasting landscape through a variety of new ventures and projects. Chris Jordan Media, registered in 2017, focuses on creating opportunities for collaboration via key products and specialized services. The independent agency was started on the pillars of trust and integrity, with the hope that these values will filter through to each client and each project taken on board.

“I want to start pushing boundaries,” Managing Director Chris Jordan says. “Whether this is as part of consulting, training and development or in whichever venture we choose to tackle”. While largely focused on consulting, there is also a particular excitement about the growth of online learning in South Africa. e-Learning has in fact seen massive growth increases across the African continent, with Google recently revealing that they have been successful in educating one million young Africans as part of their 89 module online course promoting digital marketing skills development. Companies that are getting into the e-Learning space now are seen to be ahead of the curve and starting what looks to be an international shift in the global education model.

While still tight lipped on the subject, CJM has confirmed they will soon be launching a first series of online classes focused on radio training, in order to help shape a wide range of future and current broadcasters. Interested learners are encouraged to keep an eye on the Chris Jordan Media website and to subscribe to the company newsletter to learn more about when and where classes will be kicking off.

CJM hopes to eventually partner up with corporates in order to award bursaries to promising young people with big dreams across the broadcasting industry. This will be done in order to further develop radio skills and resources across the board. The company also wishes to provide existing and new products and services aligned with collaborators that share the same vision for awareness, development and exposure in the media industry.

“We’re taking things one day at a time,” Chris continues. “I’d like the company to grow steadily and organically into something that is sustainable in the long run. Being seen as a dependable industry leader with longevity five years from now would mean that we are on the right track and delivering on what we set out to do. It is and will always be a fluid process and I am looking forward to managing each obstacle along the way for the best possible outcome.”

Watch this space for big things from one of South Africa’s most promising new SME’s!