What is news? A news story is meant to educate, inform and entertain. Remember to “entertain” means to use any medium that is considered an entertainment conduit i.e. Radio, television, print, social. Why should people care? As obvious as the next statement is, it’s a fact – people should care, because news is relevant to everybody’s lives. Apply this philosophy …
Understanding the Listener Market How far have we moved away from listener driven radio? Most would say slightly, others would say not at all. But how sure can one be when getting to a justified answer. It is a well-known fact that radio research analysis is still a fairly new born and growing industry in South Africa. There is however …
A.I.R – Approach, Ingest, Relay: A presenter’s guide to content © by Chris Jordan and Stacey Norman Successful on air presenter Stacey Norman and I have come up with a quick guide methodology to aid a broadcaster in adopting the correct attitude towards building, buying into and bringing content to life. It’s called the A.I.R. methodology. We had been discussing …
The CAS model © by Chris Jordan For all aspects in the radio medium format – three all-encompassing fundamentals (if applied) will ensure more than just “benchmark broadcasting”. Collectively, I call this applying the CAS model: Consistency, Authenticity, and Simplicity. Let’s have a look at these more closely. Consistency As a broadcaster starting out in the radio industry, one must …
The 7 Deadly Sins of Radio © by Chris Jordan Wrath I like to describe the first cardinal sin as one that most amateur jocks like to fall into early on in their careers. I often ask young broadcasters “Why do you want to get into radio?” And their answer mostly culminates as “Because I want to be famous”, “Because …
