What is news? by Chris Jordan

What is news? A news story is meant to educate, inform and entertain.  Remember to “entertain” means to use any medium that is considered an entertainment conduit i.e. Radio, television, print, social.  Why should people care?  As obvious as the next statement is, it’s a fact – people should care, because news is relevant to Read more about What is news? by Chris Jordan[…]

Understanding the Listener Market by Chris Jordan

Understanding the Listener Market How far have we moved away from listener driven radio?  Most would say slightly, others would say not at all.  But how sure can one be when getting to a justified answer.  It is a well-known fact that radio research analysis is still a fairly new born and growing industry in Read more about Understanding the Listener Market by Chris Jordan[…]

A.I.R – Approach, Ingest, Relay: A presenter’s guide to content © by Chris Jordan and Stacey Norman

A.I.R – Approach, Ingest, Relay:  A presenter’s guide to content © by Chris Jordan and Stacey Norman Successful on air presenter Stacey Norman and I have come up with a quick guide methodology to aid a broadcaster in adopting the correct attitude towards building, buying into and bringing content to life. It’s called the A.I.R. Read more about A.I.R – Approach, Ingest, Relay: A presenter’s guide to content © by Chris Jordan and Stacey Norman[…]

The CAS model © by Chris Jordan

The CAS model © by Chris Jordan For all aspects in the radio medium format – three all-encompassing fundamentals (if applied) will ensure more than just “benchmark broadcasting”.  Collectively, I call this applying the CAS model:  Consistency, Authenticity, and Simplicity.  Let’s have a look at these more closely. Consistency As a broadcaster starting out in Read more about The CAS model © by Chris Jordan[…]

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