Radio 1 on 1: My personality on-air has changed. Isn’t this growth?

The short version of that answer is “No”.  But it’s all in the interpretation of that statement.

If you have this change happen because you changed a slot on air, it is most probable that the answer is “no”.  I’ve heard presenters change their entire persona just because they have changed time slots on radio, and they sound foolish.  This is mainly because they are playing the “who do you expect me to be” game with their listeners.  This is a problem that begins with your first slot your assigned to.  Yes, you have to become versatile to commit and blend into the ethos of that show, but you should never alter an ego to achieve this.

Listeners will eventually be confused with what you offer as a public server.  They won’t know who it is that they are connecting with sooner or later.

Growth, on the other hand, is organic.  Everyone is able to grow, both personally and professionally.  If the answer to “growth” is moving one step closer to becoming a practitioner – then encouragement is all that I wish for you.

Listen to weekly updates of my new audio book in radio broadcasting here, and don’t forget subscribe

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Radio 1 on 1 Preview: I know the basics. I don’t have to waste my time with relearning them.

The basics concepts of radio broadcasting are mandatory.  No one will pat your back for getting them right.  This is more of a reason to keep them sharp and fresh.

Remember:

  • Deliver promos and competitions with enthusiasm and precise execution.
  • Know how to balance your show as second nature. I something works, exploit it. If something doesn’t, you more than likely would get rid of the concept before going on air with it.  A seasoned professional bleeds good content, and so bleeds great shows.  There is no viable excuse for a bad show.  If you’re rusty, polish yourself.
  • Do you promote your station? You should never be to egotistical to think that you are bigger than your brand.
  • If you are on a team, do you play your role? If you are losing focus, or your team is, it’s time for some team building.  Reconnect with one another and know why your place on the show brings relevance and strength in the long run.
  • Follow the format of your station! Don’t go rogue with the station image, it always ends badly.
  • Love your listener! They’re the reason you will stay behind the mic.

Listen to weekly updates of my new audio book in radio broadcasting here, and don’t forget . 

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Chris Jordan Media launches for all the right reasons

Chris Jordan Media launches for all the right reasons

Learn more about the new collaborative independent company that focuses on the development of the radio broadcasting industry through consulting, e-Learning and more.

Author: CJM Editorial

Radio industry vet Chris Jordan has started a company to help shape and grow the radio broadcasting landscape through a variety of new ventures and projects. Chris Jordan Media, registered in 2017, focuses on creating opportunities for collaboration via key products and specialized services. The independent agency was started on the pillars of trust and integrity, with the hope that these values will filter through to each client and each project taken on board.

“I want to start pushing boundaries,” Managing Director Chris Jordan says. “Whether this is as part of consulting, training and development or in whichever venture we choose to tackle”. While largely focused on consulting, there is also a particular excitement about the growth of online learning in South Africa. e-Learning has in fact seen massive growth increases across the African continent, with Google recently revealing that they have been successful in educating one million young Africans as part of their 89 module online course promoting digital marketing skills development. Companies that are getting into the e-Learning space now are seen to be ahead of the curve and starting what looks to be an international shift in the global education model.

While still tight lipped on the subject, CJM has confirmed they will soon be launching a first series of online classes focused on radio training, in order to help shape a wide range of future and current broadcasters. Interested learners are encouraged to keep an eye on the Chris Jordan Media website and to subscribe to the company newsletter to learn more about when and where classes will be kicking off.

CJM hopes to eventually partner up with corporates in order to award bursaries to promising young people with big dreams across the broadcasting industry. This will be done in order to further develop radio skills and resources across the board. The company also wishes to provide existing and new products and services aligned with collaborators that share the same vision for awareness, development and exposure in the media industry.

“We’re taking things one day at a time,” Chris continues. “I’d like the company to grow steadily and organically into something that is sustainable in the long run. Being seen as a dependable industry leader with longevity five years from now would mean that we are on the right track and delivering on what we set out to do. It is and will always be a fluid process and I am looking forward to managing each obstacle along the way for the best possible outcome.”

Watch this space for big things from one of South Africa’s most promising new SME’s!