Radio 1 on 1: My personality on-air has changed. Isn’t this growth?

The short version of that answer is “No”.  But it’s all in the interpretation of that statement.

If you have this change happen because you changed a slot on air, it is most probable that the answer is “no”.  I’ve heard presenters change their entire persona just because they have changed time slots on radio, and they sound foolish.  This is mainly because they are playing the “who do you expect me to be” game with their listeners.  This is a problem that begins with your first slot your assigned to.  Yes, you have to become versatile to commit and blend into the ethos of that show, but you should never alter an ego to achieve this.

Listeners will eventually be confused with what you offer as a public server.  They won’t know who it is that they are connecting with sooner or later.

Growth, on the other hand, is organic.  Everyone is able to grow, both personally and professionally.  If the answer to “growth” is moving one step closer to becoming a practitioner – then encouragement is all that I wish for you.

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Radio 1 on 1 Preview: I know the basics. I don’t have to waste my time with relearning them.

The basics concepts of radio broadcasting are mandatory.  No one will pat your back for getting them right.  This is more of a reason to keep them sharp and fresh.

Remember:

  • Deliver promos and competitions with enthusiasm and precise execution.
  • Know how to balance your show as second nature. I something works, exploit it. If something doesn’t, you more than likely would get rid of the concept before going on air with it.  A seasoned professional bleeds good content, and so bleeds great shows.  There is no viable excuse for a bad show.  If you’re rusty, polish yourself.
  • Do you promote your station? You should never be to egotistical to think that you are bigger than your brand.
  • If you are on a team, do you play your role? If you are losing focus, or your team is, it’s time for some team building.  Reconnect with one another and know why your place on the show brings relevance and strength in the long run.
  • Follow the format of your station! Don’t go rogue with the station image, it always ends badly.
  • Love your listener! They’re the reason you will stay behind the mic.

Listen to weekly updates of my new audio book in radio broadcasting here, and don’t forget . 

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Radio 1 on 1 Preview: But I don’t know where my broadcasting career is going?

Firstly, let me calm you by saying, this is very normal.  To get to a point, or a few points, in your on-air career where your doubts about the future are reigning supreme, this happens to every broadcaster.  But those points need to be positive and constructive.  This is called a broadcasting career, for the same reason you would call working in any other profession a career too, it’s got to last.

Very few on-air presenters have a growing and illustrious career by being on air exclusively.  You have to think of the long run.  Somewhere you can retire happily, having contributed both to your passion, but to the industry too.  Look at exploring different avenues of broadcasting that interest you, and also fill a contribution to what is happening in the industry throughout your career.  Land up in a senior role or in management.  Teach.  Educate people about where the craft is, and where it’s heading too.  Lead teams in new media where broadcasting plays its important role in prospering the growth of communication as eras to continue to dynamically change.

Most of all, have a plan.  Even if you change it along the way.  Just always have it.

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Radio 1 on 1 Preview: Constructive Criticism of Your Programming Performance

Pay attention when you are being trained in broadcasting, because that training comes few and far between.  This makes the industry sound cold, but your programme manager will only have regular snoop sessions that have to do with feedback on your show.  The rest of it is up to you.

Evaluate your performance after every show.  Firstly, ask yourself whether you had any “magic moments”.  Magic Moments are times in the show that shone brighter than your regular great performances.  And they should be celebrated.  It’s important to hone in your accomplishments on air by seeing what you did and what was the essence of what it was that created a magic moment.  Magic moments are not supposed to happen in every hour of your show, and even to a large extent, not every day on your show.  Those that will culminate from producing, preparing and performing good radio.  And that is your aim for every hour of every show.  To make good radio.

Do the same crit for elements of your show that were mediocre or perhaps dismal.  See them as growth experiences that need to be corrected immediately.  Again, it is important for you to ask yourself why these elements of your show were anything but good, or great.  Focus on repairing this before trying anything gutsy.  People will hold it against you if you have done a bad show, and if you’re lucky, you will be able to redeem this either during that show or in the next that you host with better preparation.

Why is “mediocre”, the worst feedback you can get, or give yourself while criticising your show performance?

Because it is not memorable.  If the opinion of your show by a listener is that you are “mediocre”, meaning they don’t care whether you’re on or not, it is the same as experiencing career suicide.  So, dare to be great.

Listen to weekly updates of my new audiobook in radio broadcasting here, and don’t forget subscribe

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Radio 1 on 1 : 25 of the Most Asked Questions in Radio Broadcasting

Radio 1 on 1 audio series by Chris Jordan, Part 1 available for free at this link

Welcome to the official page of my audiobook “Radio 1 on 1 : 25 of the Most Asked Questions in Radio Broadcasting”

This marks another milestone in my passion for both radio broadcasting, and for educating the next generation of broadcasters.

Here, in PART 1, we will explore the beginning of your journey in this industry, and your career as a media practitioner.

My aim, and hope, is to interact with as many aspiring, and seasonal broadcasters out there.  You are invited to comment and interact with any questions and comments on this page, and look forward to some monthly Masterclasses right here.

Bookmark this page, and subscribe to download the full 13 episodes of PART 1 for FREE.

Let’s start your journey together.  DARE TO BE GREAT.

Introduction


What is Radio?


How do we define personality?


A Word on Control


The Gen-Necessary of Radio


How to look for the right content


What role does my voice play?


What can I expect from my first time on air?


What is my role as a broadcaster?


What does it mean to have a career in Radio?


How do I break into this industry?


Is Radio for you?


What should be on a demo?


PART 2 coming soon.


Edited by Jason Rademeyer

Contact No: 072 724 3308

Email: jasonrademeyer8@gmail.com