We are in full momentum at National Community Radio Week, and the Marketing Managers are showing off the skills. Acting out a promotional mechanic is about the best way to identify pitfalls both on and off air. From charity to scandal and gossip, promotions butter your bread on both sides. Here are some pointers from today. 1. For a promotion …
Sigh. That is one of relief. Day 1 behind us and all is well. Sitting in front of an odd 50 Radio Marketing Managers today we covered a lot of bases. So what does it take to market your radio station? Well, we are addressing community stations so I will limit my comments to the context at hand. A programmatic …
So this week I have been consulting at a station called MXXL Live 91.0 in the capital city of Lesotho, Maseru. Walking into a station culture and expected to bring about change and development is quite the tall order – and this is my first commercial station client, so things have been, well, exciting. A few things I want to …
