NCRW Snap Blog Day 2: Learnings from National Community Radio Week

We are in full momentum at National Community Radio Week, and the Marketing Managers are showing off the skills. Acting out a promotional mechanic is about the best way to identify pitfalls both on and off air. From charity to scandal and gossip, promotions butter your bread on both sides. Here are some pointers from Read more about NCRW Snap Blog Day 2: Learnings from National Community Radio Week[…]

NCRW Snap Blog Day 1: Marketing Your Radio Station

Sigh. That is one of relief. Day 1 behind us and all is well. Sitting in front of an odd 50 Radio Marketing Managers today we covered a lot of bases. So what does it take to market your radio station? Well, we are addressing community stations so I will limit my comments to the Read more about NCRW Snap Blog Day 1: Marketing Your Radio Station[…]

MXXL Live 91.0 Snap Blog: Effecting change in an exciting new environment

So this week I have been consulting at a station called MXXL Live 91.0 in the capital city of Lesotho, Maseru. Walking into a station culture and expected to bring about change and development is quite the tall order – and this is my first commercial station client, so things have been, well, exciting. A Read more about MXXL Live 91.0 Snap Blog: Effecting change in an exciting new environment[…]

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