The Radio Awards 2020 Winners

The Radio Awards 2020 have succumbed (like everything else) to the pandemic of the COVID-19 virus, and so announcements were made online earlier today. Industries have suffered globally over the past couple of weeks, but radio has peaked as a number one source of both companionship and reliable information.

There was a great variety of winners this year which really reflect the diversity of the radio industry in South Africa, where they seemed very one sided over the past couple of years.

From Umholobo Wenene to Kaya to Tuks FM to Groot FM, this year we really had some stand-out performances.

The Station of the Year was awarded to the phenomenal Kaya FM, who have been leaders in reshaping radio for the 2020 listener – and also bagged a record 24 nominations.

For the full, announcement of all winners, join the fun and watch the live annoucements here

For the full list you can download the document here

Top 5 Most Bankable Radio Shows of 2019

  1. Talk with Ayabonga Cawe  (Metro FM)

Metro FM has had a hard year.  With both its drive shows having drastic changes being made over the year, the Metro FM landscape has had to pull out all their stops and budge literal miracles to keep its listenership solid.  We’ve always had some really great evening talk shows on Metro FM hosting the likes of Penny Lebyane and Robert Marawa. And the time slot has gone through some flux. But landed upon the coveted position, is Ayabonga Cawe.  A confident, well learned and definitely strong, relatable personality that hosts night talk on Metro FM weekdays.  

  1. Afternoon Drive with Joanne Joseph (702)

Joanne Joseph is a household name in South Africa, having spent 20 years in the media industry, including a number of years hosting prominent TV news shows on eNCA and the SABC.

Joanne has presented several high-profile live broadcasts including the live coverage of Nelson Mandela’s passing broadcast internationally, Thabo Mbeki’s presidential inauguration, Walter Sisulu and Beyers Naudé funerals. She regularly MCs corporate functions in English and French and has produced documentaries for the United Nations Development Programme among others.

But bio’s aside, Joanne showcases a high level of quality and eloquence to the broadcast medium.  Her guests are open books that are infatuated with giving Joseph what she wants. Her listeners love her.  And the industry cherishes her.  

  1. The 947 Breakfast Club with Anele (947)

Since I started this list 3 years ago, Anele Mdoda has never failed to feature in the top 5.  She is bankable, if not the strongest money maker in South Africa. She also has a knack for creating hype.  This year her KO against Black Twitter (including American Black Twitter) surrounding her remarks on Kelly Rowland was spectacular to watch, and also trended her globally. As abrasive as Anele is, she still managed to come out tops.  The show has been to the Oscars, bombarded local Schools, and remained firmly in your Joburg backyard. The show has a great team dynamic with Frankie, Cyndi, Thembekile and Alex all adding their own personal thumbprint on every morning encounter of the “golden radio” kind. 

  1. East Coast Radio Breakfast Show with Darren Maule (ECR)

This team has done, dare I say it, the undo-able.  They were “thrown” together a couple of years back, and (from an external point of view) immediately rose up to the occasion and punted out a kick-ass show from the get go.

Darren Maule, Keri Miller and Sky Tshabalala – are well oiled, respectful of each other’s roles, and all add a fresh taste of breakfast flavour to the ECR morning edition.  The listeners love them. They (almost) can do no wrong. And that comes from a very strategic and disciplined leadership. ECR has been climbing the radio SEO ladder more than competently with a number of 1st timer social media initiatives and digital strongholds, and has become a massive force to be reckoned with in the SA radio landscape. 

  1. Kaya Breakfast with David O’ Sullivan, Thabiso Sikwane & Jason Goliath (Kaya FM)

You see, the thing with Kaya, is that they have this aggressively effective broadcasting content strategy that no one really come close to.  They even have the time to solidify in house research teams, and dominate their digital platform presence to a huge staggering dedicated audience. The morning show, which was at first predominantly talk at face value, was quite a noble move from its predecessors – but has the perfect balance of infotainment and hard hitting journalism to service their afropolitan audience.  Well done to David and the team. Radio at its best.

Pheli FM – Training the Voice of Atteridgeville 

Pheli FM team

This week I had the privilege to start training the broadcasting team at Pheli FM.

Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas that also include: Madibeng Municipality (Greater Hartebeesport), Brits, Tshwane Municipality – Lotus Garden, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdepark, Centurion, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, the entire Pretoria North

BROADCAST MANDATE

The station is broadcasting 24/7, with an emphasis on local and community generated content. The Format of the station is talk (40%) and music (60%).  All official languages will be encouraged and most importantly the unique Pretoria Lingo which is used across Pretoria as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Atteridgeville are communicated with the expert guest invited to add to the station.

MARKET OVERVIEW

Community radio is a crucial part of the South African broadcasting landscape, providing  diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week.

WORKSHOP OVERVIEW

  • As presenters we sometimes get into a bit of a rut when it comes to preparing our shows.  By this i’m talking about losing touch with what our community’s lives ACTUALLY entail. Yes we have an educated idea, but it is massively advantageous to get in there (the community) and touch base.  Be a documentation on what you see and experience when you step out and engage in the community. What are they talking about? How does this vary from day to day, time of day, during the week, or over the weekend?  Where are they spending their time, either socially or socio-economically influenced? Why are they there? What does their attitude on finances dictate their daily decisions? What is it about the world around them that is either inspiring them, presenting an obstacle, or creating opportunity for growth to what is important to them?  
  • Have you listened to your listener? Really listened?  How and what is dominating their conversation? Think of a situation where two people are talking about the concern of renovating a local church, and perhaps even start care facilities and services to their local community.  Imagine yourself entering this conversation, but suddenly talking about the funniest things that happened on the first day at work. It isn’t the correct time, nor place, nor targeted audience. Even if your content is ground breaking, contextually, it is wasted on the incorrect placement.  Know what your audience needs, and when they need it. There is a time and place for that first date anecdote, as well as your charity initiative. Match the right content with the right context, and your listener will thank you for empowering them through the medium of broadcast communication. 
  • Develop your own professional culture when approaching your work.  Arrive earlier and leave later. Take time to get to know the station team, and to have them get to know you.  Build a rapport with your station. Cultivate your own ongoing growth instead of waiting for someone to tell you what to do.  Have a passion for your work. But more importantly, decide what it is that fires your passion for what you do as a professional.  You, and your served community will always be better for it.
  • Develop the mindset that you are a creative, and that you will never run out of ideas.  Your entire career is a craft built on this one fundamental.  
  • Community news is just that.   News about and for the community.  As a community journalist you must indeed keep the community informed about what is happening both nationally and internationally, but can’t develop news bulletins without forgetting about what is happening in the immediate world around them.  All the news that is developed on air will ALWAYS have a direct or indirect impact on the life of your listener.
  • Remember.  Your listeners love you for what you do for them.  Be the conduit between everything that is happening in this world, to everything that is happening in their world.  

Go visit the site at Pheli FM

About

Radio 1 on 1: Interview with Frequency Magazine

Frequency Magazine

“Radio 1 on 1: 25 of the Most Asked Questions in Radio Broadcasting” has been well received by the campus, community, online and retail markets.  PART 1 covers an in depth arrival on finding your voice and place in the broadcasting industry, and stations like Tuks FM, Alex FM, Moutse FM, UJ FM and more have welcomed the knowledge of upskilling their movement in their media careers.

I was fortunate enough to be interviewed recently by Frequency Magazine, who showcase and celebrate local talent and the thriving of the South African media market.

Chatting to editor Chabbie Matsapola, we conversed over getting into the industry, finding your “40 year plan”, the current talent regime, and what being in the industry is all about.

Frequency Interview Part I

Frequency Interview Part II

About

MCRS FM Broadcast Management Training

MCRS FM Management Team

This past weekend I was invited to Limpopo to head up management training for the MCRS FM team.

As per the MCRS FM mission statement:

Moutse Community Radio Station (MCRS) was founded by members of the Rural Women’s Movement (RWM), a national organisation in South Africa, which lobbies around issues of concern to rural women. Rural Women’s Movement (RWM) changed it’s name to National Movement of Rural Women (NMRW).

The station operates with a board of trustees who set the overall vision and perspective, four management staff members who coordinate the training, administration, technical and programming departments, and 41 volunteer staff members who work as radio announcers or presenters (30 full-time and 11 part-time). Moutse Community Radio is a member of the National Community Radio Forum.

Our Current listener-ship is at 102 000 and we are aiming to reach more than 300 000 in the next three years.

MCRS broadcasts from studios located on R573 Waalkraal, on 96.3MHz in the FM band in Moutse in the local Municipality of Elias Motsoaledi and Sekhukhune District in Limpopo.

Moutse Community Radio broadcast area covers Limpopo and Mpumalanga, Nkangala District, Sekhukhune District and other parts of Polokwane and Pretoria. The radio station also has audio streaming whereby people tune via internet. We can be reached on 96.3fm in the most municipalities in both Limpopo and Mpumalanga.

It is a non-profit organisation, run by dedicated team of volunteering staff who receives stipend at the end of each month.

MCRS commenced operation in 1997, with a small band of volunteers broadcasting a limited range of programs from an old Department of Agriculture building. 10 years later, it transferred to its current location in Waalkraal provided by Elias Motsoaledi Local Municipality.


The workshop included leadership training that included rich discussions surrounding community radio presence, sales and marketing strategies, managing departmental teams, risk management, and listener profiling.

A couple of lessons learnt:

  • Community support is bigger than we give it credit for in broadcasting.  The Limpopo audience is aggressively loyal to MCRS FM.  As any community station, your mandate is to always put the community first.  Conversations and content that are deeply involved in the feeder area’s workforce, daily obstacles, education, religion and well being is a first in servicing them patriotically with your platform.
  • Loyalty is gold.  If they make you their P1 choice without any other alternatives, then you are taking first place as a lifestyle in their daily needs.
  • Management synergy is mandatory.  So is station ethos and culture.  To lead a team within your brand and purpose, one cannot lead with chaos and altercation.  A mission and vision statement that is lived by a station’s management team as a second skin, will instill a second nature of success in their teams and product.
  • Don’t underestimate the importance of selling station promotions as opposed to floundering isolated ad spots in community radio.  Where a client stakeholder will more than likely not have the inclination for cashing out on produced spots, they can see value in a solidified presence that is achieved through on air promotions with longer lifespans and heavier listener impact.
  • Corporate culture is key.  Don’t let your employees lead you, lead your employees.
  • Community stations are not abstained from structure.  Formats, business processes, and company regulations make outputs easier to reach, and more likely to achieve success in.
  • Report writing and business writing skills are non-negotiable in a corporate culture.  Take some time to recondition the way your station communicates.

About

Radio 1 on 1 : Supported by SRN

Student Radio Network

I am humbled to announce that “Radio 1 on 1: 25 of the Most Asked Questions in Radio Broadcasting” has been supported by SRN.

SRN’s mission statement states

“SRN is an initiative set to revolutionize access to all the communities across South Africa. Encompassing a full turn around solution, clients are able to gain access to all mediums across the country. We ensure our clients’ campaigns are relevant and professionally run across our radio advertising network. With our 360° approach, we offer the most cost effective national coverage available from one point of contact.

The services of SRN are plentiful and add quantifiable quality to their clients.

  • Conceptualizing radio ads for spot-on demographically aimed needs.
  • Marketing your brand product to the accurate insights on social media
  • Brand activation that is effective and entertaining to the robust nature of your core listener
  • And Out of Home Advertising (OOH) that is focused on marketing to consumers when they are “on the go”

The audiobook aims to empower broadcasters in their journey of radio broadcasting, aiming to answer questions that otherwise take a broadcaster destructive “trail and error” periods to work through.

In PART 1, this is mainly focused on the definitive question of “How do I make this a viable career?”

More often than not, broadcasters hit the ground running, and spend years perfecting the craft, but loose focus on the bigger picture of being an asset contributor to growing the industry.

SRN has helped in spreading the empowerment of aspiring broadcasters to the following stations:

·       Alex FM

·       Bay FM

·       Bush Radio

·       Bushbuckridge

·       CUT FM

·       DUT

·       DYR

·       Fort Hare Community Radio

·       Inanda FM

·       Kovsie FM

·       Madibaz Radio

·       MFM

·       Puk FM

·       Radio Turf

·       RMR

·       Tshwane FM

·       Tuks FM

·       UCT Radio

·       UJFM

·       Uni FM

·       Unisa Radio

·       Univen

·       VOW FM

·       Vukani

·       VUT

About

Radio 1 on 1 Preview: But I don’t know where my broadcasting career is going?

Firstly, let me calm you by saying, this is very normal.  To get to a point, or a few points, in your on-air career where your doubts about the future are reigning supreme, this happens to every broadcaster.  But those points need to be positive and constructive.  This is called a broadcasting career, for the same reason you would call working in any other profession a career too, it’s got to last.

Very few on-air presenters have a growing and illustrious career by being on air exclusively.  You have to think of the long run.  Somewhere you can retire happily, having contributed both to your passion, but to the industry too.  Look at exploring different avenues of broadcasting that interest you, and also fill a contribution to what is happening in the industry throughout your career.  Land up in a senior role or in management.  Teach.  Educate people about where the craft is, and where it’s heading too.  Lead teams in new media where broadcasting plays its important role in prospering the growth of communication as eras to continue to dynamically change.

Most of all, have a plan.  Even if you change it along the way.  Just always have it.

Listen to weekly updates of my new audio book in radio broadcasting here, and don’t forget subscribe

About

Radio 1 on 1 : 25 of the Most Asked Questions in Radio Broadcasting

Radio 1 on 1 audio series by Chris Jordan, Part 1 available for free at this link

Welcome to the official page of my audiobook “Radio 1 on 1 : 25 of the Most Asked Questions in Radio Broadcasting”

This marks another milestone in my passion for both radio broadcasting, and for educating the next generation of broadcasters.

Here, in PART 1, we will explore the beginning of your journey in this industry, and your career as a media practitioner.

My aim, and hope, is to interact with as many aspiring, and seasonal broadcasters out there.  You are invited to comment and interact with any questions and comments on this page, and look forward to some monthly Masterclasses right here.

Bookmark this page, and subscribe to download the full 13 episodes of PART 1 for FREE.

Let’s start your journey together.  DARE TO BE GREAT.

Introduction


What is Radio?


How do we define personality?


A Word on Control


The Gen-Necessary of Radio


How to look for the right content


What role does my voice play?


What can I expect from my first time on air?


What is my role as a broadcaster?


What does it mean to have a career in Radio?


How do I break into this industry?


Is Radio for you?


What should be on a demo?


PART 2 coming soon.


Edited by Jason Rademeyer

Contact No: 072 724 3308

Email: jasonrademeyer8@gmail.com

The Liberty Radio Awards 2019 – All the Winners

The 2019 Liberty Radio Awards was held last night at the Sandton Convention Centre, and all the hopefuls in the best of the best of South Africa’s radio industry attended.

Lead by radio veteran Lance Rothschild, the team who organise all the logistics of the eventful and well-run evening, have to be congratulated firstly for their hard work, and secondly for reviving the class and integrity of radio awards over the past couple of years.

Highlights of the evening included everybody’s favourite “man next door”, Jeremy Mansfield (Hot 91.9) taking the honour of Best Community Breakfast Show host.  Kaya FM walked away with Station of the Year, while Ligwalagwala FM was voted as the most popular in the “My Station” award.

Campus station Tuks FM continued their ongoing yearly wins grabbing Best Breakfast Show (The Tuks FM Breakfast Show), Best Music Show (Locals Only), Best NightTime Show (The Tuks FM Hip Hop Show), Best Radio Innovation (Tuks FM Hear The Sights), and Campus Station of the Year.

Some enchanting moments included The Bright Star Inductees Awards and the Hall of Fame honouring radio champions who have made the South African radio industry go from good to great in their illustrious careers.

Congrats to all the nominees and winners for giving us a reason to switch on this amazing medium every day.

                                                   WINNERS: RADIO LIBERTY AWARDS 2019
Afternoon Drive Presenter
Campus Mike V (Voice of Wits)
Community Simon Parkinson (Hot 91.9 FM)
PBS Amaza Ntshanga (Umhlobo Wenene FM)
Commercial Bongani Mtolo (East Coast Radio)
Afternoon Drive Show
Campus The Tuks FM Drive Show (Tuks FM 107.2)
Community The Big Joburg Drive (Hot 91.9 FM)
PBS The Glenzito Super Drive (Radio 2000)
Commercial Uncaptured (Kaya FM 95.9)
Breakfast Show Presenter
Campus Pamela Davis (PukFM93.6)
Community Jeremy Mansfield (Hot 91.9 FM)
PBS O’neil Nair (Lotus FM)
Station Martin Bester (Jacaranda FM)
Breakfast Show
Campus The Tuks FM Breakfast Show (Tuks FM 107.2)
Community Mansfield in the Morning (Hot 91.9 FM)
PBS Monate Breakfast Show (Lesedi FM)
Commercial East Coast Breakfast (East Coast Radio)
Business and finance show
Combined Kaya Bizz (Kaya FM 95.9)
Community Project
Campus Cause4Paws (PukFM93.6)
Community Touching 100 Lives (Hot 91.9 FM)
PBS Sedibeng (Thobela FM)
Commercial Baby Hannah (947)
Content Producer
Campus and Community combined William Scott And Sam Cowen for Mansfield in the Morning (Hot 91.9 FM)
PBS Joey Johannah Legodi for SAFM Facts of Faith
Commercial Khetha Mkhize for 947 Breakfast Club
Daytime Show
Campus That Lunch Show (Voice of Wits)
Community The Mark Pilgrim Show (Hot 91.9 FM)
PBS Khanya Gqiyazana (Umhlobo Wenene FM)
Commercial Power Talk (Power 98.7)
Drama Programme
Combined Late Night Serial – Jozi Dark (SAFM)
Field Reporter
Combined Nompumelelo Ngubeni (Kaya FM 95.9)
Internet Radio Show
Combined Home Run (Vision View Sports)
Multi-Channel Promotion
Combined #KFMLovesKaapstad Summer Campaign (KFM 94.5)
Music Show
Campus Locals Only (Tuks FM 107.2)
Community Quiet Nights (Aganang FM Community Station)
PBS Ikwayala Eziphambili (Umhlobo Wenene FM)
Commercial The Block Party (Gagasi FM)
News and Actuality Show
Campus and Community Combined Rea Fahlolloha (The Rock FM)
PBS Incoko (TruFM)
Commercial Today With John Perlman (Kaya FM 95.9)
News Bulletin Reader
Campus Rebecca Cullum (UCT Radio)
Community Gladys Sithole (Hot 91.9 FM)
PBS Dimakatso Motaung (Motsweding FM)
Commercial Tara Penny (702)
Night-Time Show
Campus The Tuks FM Hip Hop Show (Tuks FM 107.2)
Community Symphony Concert (Fine Music Radio)
PBS Mekonko (Motsweding FM)
Commercial Late Nights with Sara-Jayne King (Cape Talk 567 AM)
Podcast
Combined Mahlakung Drama Soap (Thobela FM)
Promotions Stunt/Event
Campus Findthejoy (PukFM 93.6)
Community Touching 100 Lives In Honour Of Madiba’s 100th Birthday (Hot 91.9 FM)
PBS Promotion of 16th Nelson Mandela Annual Lecture Delivered by President Barack Obama (SAFM)
Commercial Malcolm X (Jacaranda FM)
Radio Documentary
Combined 1860 (Lotus FM)
Radio Innovation
Combined Tuks FM Hear the Sights (Tuks FM)
Sports Presenter
Combined Robert Marawa (Metro FM And Radio 2000)
Sports Show
Campus and Community The Sports Mix (Mix 93.8 FM)
PBS Ezemidlalo (Umhlobo Wenene FM)
Commercial Marawa Sport Worldwide (Metro FM And Radio 2000)
Station Imaging
Campus and Community Hot 91.9FM
PBS Ligwalagwala FM
Commercial 702
Traffic Presenter
Combined Zoe Brown (KFM 94.5)
Weekend Radio Show
Campus Serenade (North West University FM)
Community Gister Se Grootes (Groot FM 90.5)
PBS The Morning Masala (Lotus FM)
Commercial High School Hits Weekend With Kenzy (Jacaranda FM)
Station of the Year
Campus Tuks FM 107.2
Community Hot 91.9 FM
PBS Umhlobo Wenene FM
Commercial Kaya FM 95.9
My Station – Most Votes
Combined Ligwalagwala FM
My Station – Most Loyal Listeners
Combined Overvaal Stereo 96.1

 

Bright Stars Inductees

 

Station Names
702 Presley Makhombothi
947 Zanele Potelwa
East Coast Radio Sky Tshabalala
Hot 91.9 FM Simon Hill
Kaya FM 95.9 DJ Keyez
Kovsie FM Gerben Van Niekerk
OFM Thabang Moselani
OFM Wr Van Der Merwe
RX Radio Noluyolo Ngomani
UJFM Olivia Mabitsi
Voice of Wits Kutlwano Serame
Vuma 103 FM Patricia Nonkululeko Malemia

 

Hall of Fame Inductees

  • Hall of Fame Inductees
  • Rodney Trudgeon
  • Greg Maloka
  • Mpho Nefale
  • Denzil Taylor
  • Heinrich Marnitz
  • Alan Maker
  • Kid Nkayi
  • Zolani Mark Bongco

For more information on the Awards, visit the Liberty Radio Awards website.

 

Radio: You don’t care about your listeners

I see this write up not going down to well with you already.  

But give me a chance to extend on the title of this blog post, and hopefully come to see the highlights of asking ourselves this important question:  does your radio station care about me?

“Care” about you.  This a free public service that has one job.  To keep you happy. For the 20 or so minutes you might have to yourself in the morning, before your day goes full throttle. Maybe it’s as your daily passive companion while you kill time at the gym or while you’re in public transport. Perhaps it’s your provider of information and insight on current affairs and diverse conversations around thoughts and opinions, that is your day’s private indulgence?

That sounds wonderful, right? The perfect fit for the perfect medium.

But.  This means you ACTUALLY work for them.  The listener. You should be working for them.  An obvious statement. But do you?

Are stations around the world keeping the listener in mind?  All the time? That’s actually very difficult for any station to answer.  Even for the best of the best, of the best.

I watched the conference that hosted Coleman Insights last year in Hollywood, where they highlighted  “Outside Thinking: Flip The Script On How You Think About Your Radio Station”.  The insight of their presentation was around how much we overestimate the loyalty we get from listeners.  Just because we are here doing great radio, we assume we have an actively involved audience that is ready to do quite a lot for their radio station.  This isn’t true though.

We are, however in fact, still important.  To the listeners lifestyle, that is.  Coleman Insights stand by the statement that radio stations are forgetting about modern age technological living and mass diverse changes in people’s lives.  And even still. How we manage, construct, create and converse radio today – is still very important. So what do we do?

Let me repeat.  To their lifestyle.  Not to their lives. We have to adjust to their incredibly dynamic lifestyles.

It’s a big deal.  With massive duty.

We are in a very “trial, test, doom, and unknown” phase in radio.  We are starting to only get a real grasp on what fits where, how much it is of what needs to be out there and where it should be, where the onslaught of social media has REALLY robbed us of a market’s attention, and of course, the constantly changing ways we have to accommodate listeners lives in a consistently changing lifestyle landscape.

I know stations out there are trying their best.  In South Africa, some have opened “off air” channels that supply you with a 12-24 hour music service, some podcasts and even some prerecorded presenter links to personalise the experience.  It’s cool in theory. But I can’t expect that this is a reason why your numbers will be going up. It sounds like a costly, and ineffective way to remain relevant. Here in South Africa, we are definitely not close to that type of devotion yet.  Does it mean we don’t have to start somewhere? Absolutely not. We need to, however, not risk losing focus on what needs to happen right now, and stop chasing ten different goals like chickens without heads.

We had 702 currently release digital transmission with the Amazon Alexa.  This is again, very impressive and pretty bad-ass – but no one cares.  They really don’t. There are stations that are jumping several guns here, while the rest of the industry is struggling to stay on air, period.

Then there are some stations that are doing great things by keeping their focus on core fundamentals, and expanding opportunities to strengthen listener loyalty.

East Coast Radio did well with their 24-hour user playlist promotion, giving the listeners free reign over their music choice for a full day.  Simple. But the listeners are there and they love it. Reaching the “Top 10 most listened to” stations in South Africa comes with giving your listener what they need, which conveniently turns into what they want.

Kaya FM’s remodelled approach to how they objectively offer current affairs and diversity in their listeners lives has definitely grown their listenership loyalty.  And their YouTube views and podcast plays are proof of that. Being a necessary choice to what their listener wants to be a part of in a lifestyle decision.

iKwekwezi FM’s Pastor Maria Jacobs chose to visit inmates in Witbank for a revival ceremony recently (which you might be rolling your eyes over) – but they are a PBS station that is committing to servicing their public on a “touch, feel and see” basis.  Which station can say that their listeners are tuned in for an average of 3 and a half hours? iKwekwezi can.

So what are you doing wrong when all the TSL you can hone in for is an average of 15 – 25 min?

We are quick to judge the simpler approaches to regaining and regrowing a listenership in basic and “nonintellectual” ways.  But it works. Give people what they need, and it will be what they want.

Talk Radio Vitals

Ah, the exciting world of talk radio.  How exciting?  Well, in a world dominated by fake news and social media, it should get anyone’s goose going by knowing that you can tune into a show where factual information reigns supreme.  As much as music radio is the “end-goal” of fame and popularity to most radio presenters – talk radio has longevity.  Longevity when it comes to the everyday lifestyle of your listener.   This doesn’t take away any importance to what music radio offers their listeners.  It would be a cardinal sin to compare the two, so let’s not.

Back to talk radio.

We want to listen to talk shows and a host that is deeply infatuated by conversation.   Conversation that is relevant, informative, provocative and dynamic.  Current affairs will always be the first in your content choice, but make sure you don’t lose touch with what is happening around your listener’s street corner.  What are they worried about or aspiring for today?  Where are they spending their spare time and what are they doing?  What is happening in their world that the platform of radio can do to let them be heard?  Look at everything, from their personal lives to their shopping carts – and always develop content and shows that elevate what is, and what they want their lives to concede to.

Find out what is making their world tick and keep it going.

Here are some closing thoughts.

      • Being well-prepared.  In fact, borderline a case of being over-prepared.  Talk show hosts have to be ready for a number of things to go wrong – and rarely have no music break to save them.
      • Be sure that you have all your guests confirmed. Have a backup guest list just in case.
      • Be a conversation starter.  Let your links help the listener think on the topic at hand.  Give them a lot to think about. This can come from facts or opinions, what is trending or what might be unusual, but new thoughts on a subject matter.
      • Be inviting.  Listeners need to know that this is a welcomed platform for them to take part in, message and chat about with the show host and guests.
      • You can still be confident without being condescending.  Don’t alienate guests and listeners with an attitude that is poor.
      • Be respectful.  Yes. People will have different opinions than yours. Welcome them, and immerse the conversation further.

The 5 Most Bankable Broadcasters in South Africa 2018

Every year I reflect on the year we’ve had in radio. I listen to some of the best pieces put together that were thought provoking and are creative or well informed with insight. Pieces and radio that are moving the industry.  People and shows that are restoring or maintaining integrity to doing what we do 7 days a week, 365 days a year.  This isn’t to say that these broadcasters on this particular list are the best, but they are the 5 we can put our money on.  They are the 5 that if we have a message both in public service or within a commercially financial capacity – these 5 get the message across, and the people of South Africa listen.

This year, I added a poll on my social mediums to allow the public to weigh in to the conversation.  Who was their voice? Their person? Their show they felt a part of? And station they make a choice to listen to as part of their daily life and style?

So that was great.  Many people within respective communities who came through on pushing their local heroes and many others that definitely contributed to this year’s Top 5 list.

  1. Fresh

 

Fresh is a local powerhouse.  He is also synonymous with South African radio.  He has been making South African audiences feel right at home for decades.  But does this mean he deserves the nod?  Well, just ask the public.  For Metro FM audiences core market of 25 – 34, the Fresh breakfast keeps audiences captivated with a variety of relevant topics and guests.
If there was any reason that I would beg to differ, is that he doesn’t take enough risks.  Fresh keeps his content quite safe, but more so, stretches his features out for months on end with no real intuition for what a listening public might want to hear.  Nevertheless, Fresh is in demand, and here to stay.  At least for the foreseeable future.

 

  1. Joanne Joseph

The owner of Joanne Joseph Productions and Promotions, we know Joanne best from her almost 10 years as a news Anchor at eNews (eTV, ENCA).  But Joanne holds the coveted role of drive presenter at Talk Radio 702.  And as far as talk radio goes, she is radio gold.  Conducting herself with a decorum and poise that make an audience feel informed and at home, Joanne has stolen the hearts of the public.  Joanne has been in broadcasting for over 20 years and lends a large amount of integrity to the medium.  She is a perfect role model for all budding broadcasters that want to get into talk and actuality, and we salute her.

 

  1. Thando Thabete

5FM’s extremely popular host has been carving her own footing well enough over the past year to make people stand up and take notice.  She is also a television host, actress, brand ambassador and motivational speaker.  She sells Thabooty’s Underwear and Shapewear.  According to her site “Thando has mastered the art of conveying the desired message to consumers using various social and digital media platforms, by not just representing a brand but truly embodying the essence of what her clients stand for.”

And no one is arguing that fact.  Young girls across South Africa are hanging off her every word, and Thando is showing no signs of not giving the public what they want.

 

  1. Anele Mdoda

When will Anele slow down?  Never seems to be the answer.  So much backlash against the radio superstar has plagued here career from the get go, but Anele doesn’t stop.  And this is proof that the backlash is in the minority.  Anele has managed to make her breakfast show on 947 one of the most lucrative (if not THE most lucrative) show in the industry, continued to be a marvel of a mom, AND secured the solo spot of the successful SA version of The Voice.  No. Anele isn’t slowing down, and again, to phrase a cliché – you either hate her or you love her, but at the end of the day, Anele is on everyone’s radar.

 

  1. DJ AnkleTap

People want an explanation for number 1.  And here it is.  I work with and communicate with hundreds of the youth in this country yearly, and the name that shone most brightly in their eyes and praises was DJ AnkleTap from YFM.  Never mind putting YFM back on the map after a harrow some 2 – 3 year period at the station, which presented them with opportunities for new business models and reclaiming their OG fans plus a little more – AnkleTap is the voice of the youth.  And like it or not, the youth (as it always has) has been the road to success, influence, change and progress.  When AnkleTap speaks, the youth listen, and he deserves this year’s number 1 Most Bankable Broadcaster in South Africa.