Pheli FM – Training the Voice of Atteridgeville 

Pheli FM team

This week I had the privilege to start training the broadcasting team at Pheli FM.

Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas that also include: Madibeng Municipality (Greater Hartebeesport), Brits, Tshwane Municipality – Lotus Garden, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdepark, Centurion, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, the entire Pretoria North

BROADCAST MANDATE

The station is broadcasting 24/7, with an emphasis on local and community generated content. The Format of the station is talk (40%) and music (60%).  All official languages will be encouraged and most importantly the unique Pretoria Lingo which is used across Pretoria as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Atteridgeville are communicated with the expert guest invited to add to the station.

MARKET OVERVIEW

Community radio is a crucial part of the South African broadcasting landscape, providing  diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week.

WORKSHOP OVERVIEW

  • As presenters we sometimes get into a bit of a rut when it comes to preparing our shows.  By this i’m talking about losing touch with what our community’s lives ACTUALLY entail. Yes we have an educated idea, but it is massively advantageous to get in there (the community) and touch base.  Be a documentation on what you see and experience when you step out and engage in the community. What are they talking about? How does this vary from day to day, time of day, during the week, or over the weekend?  Where are they spending their time, either socially or socio-economically influenced? Why are they there? What does their attitude on finances dictate their daily decisions? What is it about the world around them that is either inspiring them, presenting an obstacle, or creating opportunity for growth to what is important to them?  
  • Have you listened to your listener? Really listened?  How and what is dominating their conversation? Think of a situation where two people are talking about the concern of renovating a local church, and perhaps even start care facilities and services to their local community.  Imagine yourself entering this conversation, but suddenly talking about the funniest things that happened on the first day at work. It isn’t the correct time, nor place, nor targeted audience. Even if your content is ground breaking, contextually, it is wasted on the incorrect placement.  Know what your audience needs, and when they need it. There is a time and place for that first date anecdote, as well as your charity initiative. Match the right content with the right context, and your listener will thank you for empowering them through the medium of broadcast communication. 
  • Develop your own professional culture when approaching your work.  Arrive earlier and leave later. Take time to get to know the station team, and to have them get to know you.  Build a rapport with your station. Cultivate your own ongoing growth instead of waiting for someone to tell you what to do.  Have a passion for your work. But more importantly, decide what it is that fires your passion for what you do as a professional.  You, and your served community will always be better for it.
  • Develop the mindset that you are a creative, and that you will never run out of ideas.  Your entire career is a craft built on this one fundamental.  
  • Community news is just that.   News about and for the community.  As a community journalist you must indeed keep the community informed about what is happening both nationally and internationally, but can’t develop news bulletins without forgetting about what is happening in the immediate world around them.  All the news that is developed on air will ALWAYS have a direct or indirect impact on the life of your listener.
  • Remember.  Your listeners love you for what you do for them.  Be the conduit between everything that is happening in this world, to everything that is happening in their world.  

Go visit the site at Pheli FM

About

The Liberty Radio Awards 2019 – All the Winners

The 2019 Liberty Radio Awards was held last night at the Sandton Convention Centre, and all the hopefuls in the best of the best of South Africa’s radio industry attended.

Lead by radio veteran Lance Rothschild, the team who organise all the logistics of the eventful and well-run evening, have to be congratulated firstly for their hard work, and secondly for reviving the class and integrity of radio awards over the past couple of years.

Highlights of the evening included everybody’s favourite “man next door”, Jeremy Mansfield (Hot 91.9) taking the honour of Best Community Breakfast Show host.  Kaya FM walked away with Station of the Year, while Ligwalagwala FM was voted as the most popular in the “My Station” award.

Campus station Tuks FM continued their ongoing yearly wins grabbing Best Breakfast Show (The Tuks FM Breakfast Show), Best Music Show (Locals Only), Best NightTime Show (The Tuks FM Hip Hop Show), Best Radio Innovation (Tuks FM Hear The Sights), and Campus Station of the Year.

Some enchanting moments included The Bright Star Inductees Awards and the Hall of Fame honouring radio champions who have made the South African radio industry go from good to great in their illustrious careers.

Congrats to all the nominees and winners for giving us a reason to switch on this amazing medium every day.

                                                   WINNERS: RADIO LIBERTY AWARDS 2019
Afternoon Drive Presenter
Campus Mike V (Voice of Wits)
Community Simon Parkinson (Hot 91.9 FM)
PBS Amaza Ntshanga (Umhlobo Wenene FM)
Commercial Bongani Mtolo (East Coast Radio)
Afternoon Drive Show
Campus The Tuks FM Drive Show (Tuks FM 107.2)
Community The Big Joburg Drive (Hot 91.9 FM)
PBS The Glenzito Super Drive (Radio 2000)
Commercial Uncaptured (Kaya FM 95.9)
Breakfast Show Presenter
Campus Pamela Davis (PukFM93.6)
Community Jeremy Mansfield (Hot 91.9 FM)
PBS O’neil Nair (Lotus FM)
Station Martin Bester (Jacaranda FM)
Breakfast Show
Campus The Tuks FM Breakfast Show (Tuks FM 107.2)
Community Mansfield in the Morning (Hot 91.9 FM)
PBS Monate Breakfast Show (Lesedi FM)
Commercial East Coast Breakfast (East Coast Radio)
Business and finance show
Combined Kaya Bizz (Kaya FM 95.9)
Community Project
Campus Cause4Paws (PukFM93.6)
Community Touching 100 Lives (Hot 91.9 FM)
PBS Sedibeng (Thobela FM)
Commercial Baby Hannah (947)
Content Producer
Campus and Community combined William Scott And Sam Cowen for Mansfield in the Morning (Hot 91.9 FM)
PBS Joey Johannah Legodi for SAFM Facts of Faith
Commercial Khetha Mkhize for 947 Breakfast Club
Daytime Show
Campus That Lunch Show (Voice of Wits)
Community The Mark Pilgrim Show (Hot 91.9 FM)
PBS Khanya Gqiyazana (Umhlobo Wenene FM)
Commercial Power Talk (Power 98.7)
Drama Programme
Combined Late Night Serial – Jozi Dark (SAFM)
Field Reporter
Combined Nompumelelo Ngubeni (Kaya FM 95.9)
Internet Radio Show
Combined Home Run (Vision View Sports)
Multi-Channel Promotion
Combined #KFMLovesKaapstad Summer Campaign (KFM 94.5)
Music Show
Campus Locals Only (Tuks FM 107.2)
Community Quiet Nights (Aganang FM Community Station)
PBS Ikwayala Eziphambili (Umhlobo Wenene FM)
Commercial The Block Party (Gagasi FM)
News and Actuality Show
Campus and Community Combined Rea Fahlolloha (The Rock FM)
PBS Incoko (TruFM)
Commercial Today With John Perlman (Kaya FM 95.9)
News Bulletin Reader
Campus Rebecca Cullum (UCT Radio)
Community Gladys Sithole (Hot 91.9 FM)
PBS Dimakatso Motaung (Motsweding FM)
Commercial Tara Penny (702)
Night-Time Show
Campus The Tuks FM Hip Hop Show (Tuks FM 107.2)
Community Symphony Concert (Fine Music Radio)
PBS Mekonko (Motsweding FM)
Commercial Late Nights with Sara-Jayne King (Cape Talk 567 AM)
Podcast
Combined Mahlakung Drama Soap (Thobela FM)
Promotions Stunt/Event
Campus Findthejoy (PukFM 93.6)
Community Touching 100 Lives In Honour Of Madiba’s 100th Birthday (Hot 91.9 FM)
PBS Promotion of 16th Nelson Mandela Annual Lecture Delivered by President Barack Obama (SAFM)
Commercial Malcolm X (Jacaranda FM)
Radio Documentary
Combined 1860 (Lotus FM)
Radio Innovation
Combined Tuks FM Hear the Sights (Tuks FM)
Sports Presenter
Combined Robert Marawa (Metro FM And Radio 2000)
Sports Show
Campus and Community The Sports Mix (Mix 93.8 FM)
PBS Ezemidlalo (Umhlobo Wenene FM)
Commercial Marawa Sport Worldwide (Metro FM And Radio 2000)
Station Imaging
Campus and Community Hot 91.9FM
PBS Ligwalagwala FM
Commercial 702
Traffic Presenter
Combined Zoe Brown (KFM 94.5)
Weekend Radio Show
Campus Serenade (North West University FM)
Community Gister Se Grootes (Groot FM 90.5)
PBS The Morning Masala (Lotus FM)
Commercial High School Hits Weekend With Kenzy (Jacaranda FM)
Station of the Year
Campus Tuks FM 107.2
Community Hot 91.9 FM
PBS Umhlobo Wenene FM
Commercial Kaya FM 95.9
My Station – Most Votes
Combined Ligwalagwala FM
My Station – Most Loyal Listeners
Combined Overvaal Stereo 96.1

 

Bright Stars Inductees

 

Station Names
702 Presley Makhombothi
947 Zanele Potelwa
East Coast Radio Sky Tshabalala
Hot 91.9 FM Simon Hill
Kaya FM 95.9 DJ Keyez
Kovsie FM Gerben Van Niekerk
OFM Thabang Moselani
OFM Wr Van Der Merwe
RX Radio Noluyolo Ngomani
UJFM Olivia Mabitsi
Voice of Wits Kutlwano Serame
Vuma 103 FM Patricia Nonkululeko Malemia

 

Hall of Fame Inductees

  • Hall of Fame Inductees
  • Rodney Trudgeon
  • Greg Maloka
  • Mpho Nefale
  • Denzil Taylor
  • Heinrich Marnitz
  • Alan Maker
  • Kid Nkayi
  • Zolani Mark Bongco

For more information on the Awards, visit the Liberty Radio Awards website.