Chris Jordan Media Training Prospectus 2020

Please note that training around these knowledge areas will be customizable to your station format, mission and vision statement

Candidates

This training is specially designed for adopters who practice radio management, both commercially or in a community environment.  The programming training is aimed at on air staff (presenters, news and sports, production, online producers). Sales and Marketing staff are focused upon separately to strengthen profession outputs.

Training Prospects

Management Training

1. Corporate governance

  • ICASA, BCCSA, and NAB compilation and adherence
  • Managing station risk
  • The role of board members
  • Stations policies and procedures

2. Basic Management Skills

  • Creating your Brand
  • Connecting with the Audience
  • Leadership in Radio
  • Evaluating Performance

3. People Management Skills

  • Talent management: growing great talent
  • Managing People and magnifying the best in their personalities

4. Compiling Business Plan

  • Mission vs Vision statement
  • Building a station template
  • Strategic Focus
  • Analysis of typical station listener
  • Market competition
  • Licence requisites 

Programming

1. Programming Roles

  • The on air personality role in 2020
  • Current affairs and sports broadcasting roles 
  • Content producers vs digital producers
  • Bigger picture orientation vs islands of reinvention within the programming team
  • Servicing your community

2. Building shows that matter

  • Propriating correct content for the correct audience
  • Navigating unlimited content resources
  • AIR Methodology (Approach, Ingest, Relay) mindset to show preparation
  • Developing a PLAN approach to show content (Perspective, Lay of the Land, Adding Value, New Kind of Normal)
  • Executing immaculate interviews
  • Pre-Production of show content
  • Mandatory show formatics 

3. The 4th dimension broadcaster

  • New media platforms
  • Show presence vs brand presence vs personality presence
  • Do’s and Don’ts of social media presence
  • New Media Content Specifics

Sales and Marketing

1. Basic Financial Skills

  • Financial Management core principles
  • Marketing and Selling Advertisements
  • Performing SWOT Analysis

2. Rate Cards and Advertising Opportunities 

  • Reinventing your rate card
  • Understanding hot leads vs cold leads
  • Live reads vs live promos
  • Advertising packages
  • In-house production
  • Strategic Promotions
  • Community Buy In

Contact Details

Office Number: (+27)72 643 5502

Email: info@chrisjordanmedia.net, chrisjordan007.cj@gmail.com 

Radio 1 on 1 Audiobook
Download now FREE audiobook “Radio 1-on-1:25 of the Most Asked Questions in Radio Broadcasting”

SMU FM 97.1 FM Board Training – The Ultimate Voice Airborne

SMU FM Board

About SMU FM

As our vision and mission state, SMU FM was formerly called Channel Med and later transformed into the present Radio SMU, which is established as a non-profit organisation (NPO) i.e. not for gain but to provide a community radio service to the SMU and the broader community of Ga-Rankuwa and its neighbouring communities.

SMU FM is a communication platform that seeks to promote community participation in support of democracy, freedom of expression, diversity of opinion, and broadcast ownership and combating of Racism, Sexism and all forms of discrimination.

Vision

To augment the cross-cultural activities of the community at large through broad media broadcasting spectrum.

Mission

The connotations of SMU FM are to express and positively empower cross- cultural and socio- academic atmosphere through inspirations and phenomenal community’s epitomes of its desired future

SMU FM Board Training Lessons Learnt

  • SMU FM has just recruited a fresh board that has the goal to move the station to its next great phase in its on landscape lifetime. The station only being licenced 4 years ago has undergone the beauty of a newborn radio station, finding their feet from an operational stance, streamlining a foundation for the growth of broadcasting, and sedimenting a dedicated, talented, and pioneering station manager – Precious Pheelwane.
  • This is an exciting time for SMU FM, starting at the refinement of their mission statement, where the station is in a unique and powerful position to be a service centered around the greater awareness, infotainment provider , and community educator of matters and material that pertain to the medical knowledge ownership arena.
  • New station strats need to be focused on how to ground yourself in your feeder area. For both your community, and also advertiser retention, the brand and product need to provide a unique and relevant presence in their listener’s lifestyle. This would include at reshaping the programming to, in this case, showcase a number of strong, and served speciality programs centered around, firstly, the interests of the SMU students and university, and secondly, around the dictated format of medical learning, promotion and awareness.
  • With strat planning, always start small, simple, practical, executable and attainable. Target areas of action that require no financial constraints to the station (especially in its infant years). It is advised to start with a “bottom-up” approach to these goals. For instance
    • What do I want to achieve on air every 15 minutes.
    • What impact and relevance should each show have to my listener’s lifestyle.
    • What would I like a day’s programming goals to be if I were to quantify that in terms of a service rendered, a format sustained, a brand identify maintained, and a vision statement pursued.
    • What “seasonal” content, activisms, and events have I both planned for, and made a tangible positive effect and presence in.
    • What “on-year” goal or brand vision have I accomplished with beneficial growth to what I intended for the station.
  • Always see the merit in working with a skeleton staff that wants to contribute aggressively to your station, as opposed to a staff centered in mediocrity and dead weight.
  • Most importantly, in reference to the stations that have (and are listed to still be) lost their licences, service your dynamically changing community FIRST, and always do what it takes to keep you far from being considered a wallpaper medium.

Pheli FM – Training the Voice of Atteridgeville 

Pheli FM team

This week I had the privilege to start training the broadcasting team at Pheli FM.

Pheli FM is a Community Radio station based in Atteridgeville, Pretoria. The station aims is to capture and keep the imagination of listeners in Atteridgeville and surrounding areas. The coverage spectrum of the signal provides a wider coverage from areas that also include: Madibeng Municipality (Greater Hartebeesport), Brits, Tshwane Municipality – Lotus Garden, Atteridgeville, Laudium, Olivenhoutbosh, Valhalla, Wierdepark, Centurion, Pretoria CBD, Hatfield, Pretoria West, Danville, Kwaggasrand, the entire Pretoria North

BROADCAST MANDATE

The station is broadcasting 24/7, with an emphasis on local and community generated content. The Format of the station is talk (40%) and music (60%).  All official languages will be encouraged and most importantly the unique Pretoria Lingo which is used across Pretoria as well will be covered. Community involvement is the cornerstone of the station and all issues of concern to the residents of Atteridgeville are communicated with the expert guest invited to add to the station.

MARKET OVERVIEW

Community radio is a crucial part of the South African broadcasting landscape, providing  diversity for listeners and much-needed skills for the commercial radio sector. However, community radio, by its nature, struggles to access advertising and other forms of financing. There are an estimated 15, 4-million radio sets in South Africa, with community radio garnering almost 8, 6-million listeners a week.

WORKSHOP OVERVIEW

  • As presenters we sometimes get into a bit of a rut when it comes to preparing our shows.  By this i’m talking about losing touch with what our community’s lives ACTUALLY entail. Yes we have an educated idea, but it is massively advantageous to get in there (the community) and touch base.  Be a documentation on what you see and experience when you step out and engage in the community. What are they talking about? How does this vary from day to day, time of day, during the week, or over the weekend?  Where are they spending their time, either socially or socio-economically influenced? Why are they there? What does their attitude on finances dictate their daily decisions? What is it about the world around them that is either inspiring them, presenting an obstacle, or creating opportunity for growth to what is important to them?  
  • Have you listened to your listener? Really listened?  How and what is dominating their conversation? Think of a situation where two people are talking about the concern of renovating a local church, and perhaps even start care facilities and services to their local community.  Imagine yourself entering this conversation, but suddenly talking about the funniest things that happened on the first day at work. It isn’t the correct time, nor place, nor targeted audience. Even if your content is ground breaking, contextually, it is wasted on the incorrect placement.  Know what your audience needs, and when they need it. There is a time and place for that first date anecdote, as well as your charity initiative. Match the right content with the right context, and your listener will thank you for empowering them through the medium of broadcast communication. 
  • Develop your own professional culture when approaching your work.  Arrive earlier and leave later. Take time to get to know the station team, and to have them get to know you.  Build a rapport with your station. Cultivate your own ongoing growth instead of waiting for someone to tell you what to do.  Have a passion for your work. But more importantly, decide what it is that fires your passion for what you do as a professional.  You, and your served community will always be better for it.
  • Develop the mindset that you are a creative, and that you will never run out of ideas.  Your entire career is a craft built on this one fundamental.  
  • Community news is just that.   News about and for the community.  As a community journalist you must indeed keep the community informed about what is happening both nationally and internationally, but can’t develop news bulletins without forgetting about what is happening in the immediate world around them.  All the news that is developed on air will ALWAYS have a direct or indirect impact on the life of your listener.
  • Remember.  Your listeners love you for what you do for them.  Be the conduit between everything that is happening in this world, to everything that is happening in their world.  

Go visit the site at Pheli FM

About