If you’re creating content in 2025, you already know the tension: what performs well on the algorithm isn’t always what feels authentic. Why Algorithms Reward the Wrong Things Clickbait, controversy, and speed win in the short-term. But real conversation—the kind that builds trust—demands honesty, vulnerability, and depth. The question is: which do you serve, the algorithm or your audience? Algorithms …
We are living in a time when voices are everywhere. Podcasts, TikToks, YouTube channels, livestreams—everyone is speaking. But here’s the irony: the more we speak, the less we seem to listen. Listening is no longer a default skill. It’s an art form—and in the era of new media, it might just be the most valuable one. The Power of Listening …
Media advocacy involves the strategic use of mass media to support public policy initiatives. Grounded in community advocacy, its goal is to promote effective and healthy public policies. Recently, I conducted a workshop for the Malawian government focused on media advocacy, specifically addressing how to manage widespread cholera outbreaks in the country. This included developing the foundational strategies and frameworks …
