SMU FM 97.1 FM Board Training – The Ultimate Voice Airborne

SMU FM Board

About SMU FM

As our vision and mission state, SMU FM was formerly called Channel Med and later transformed into the present Radio SMU, which is established as a non-profit organisation (NPO) i.e. not for gain but to provide a community radio service to the SMU and the broader community of Ga-Rankuwa and its neighbouring communities.

SMU FM is a communication platform that seeks to promote community participation in support of democracy, freedom of expression, diversity of opinion, and broadcast ownership and combating of Racism, Sexism and all forms of discrimination.

Vision

To augment the cross-cultural activities of the community at large through broad media broadcasting spectrum.

Mission

The connotations of SMU FM are to express and positively empower cross- cultural and socio- academic atmosphere through inspirations and phenomenal community’s epitomes of its desired future

SMU FM Board Training Lessons Learnt

  • SMU FM has just recruited a fresh board that has the goal to move the station to its next great phase in its on landscape lifetime. The station only being licenced 4 years ago has undergone the beauty of a newborn radio station, finding their feet from an operational stance, streamlining a foundation for the growth of broadcasting, and sedimenting a dedicated, talented, and pioneering station manager – Precious Pheelwane.
  • This is an exciting time for SMU FM, starting at the refinement of their mission statement, where the station is in a unique and powerful position to be a service centered around the greater awareness, infotainment provider , and community educator of matters and material that pertain to the medical knowledge ownership arena.
  • New station strats need to be focused on how to ground yourself in your feeder area. For both your community, and also advertiser retention, the brand and product need to provide a unique and relevant presence in their listener’s lifestyle. This would include at reshaping the programming to, in this case, showcase a number of strong, and served speciality programs centered around, firstly, the interests of the SMU students and university, and secondly, around the dictated format of medical learning, promotion and awareness.
  • With strat planning, always start small, simple, practical, executable and attainable. Target areas of action that require no financial constraints to the station (especially in its infant years). It is advised to start with a “bottom-up” approach to these goals. For instance
    • What do I want to achieve on air every 15 minutes.
    • What impact and relevance should each show have to my listener’s lifestyle.
    • What would I like a day’s programming goals to be if I were to quantify that in terms of a service rendered, a format sustained, a brand identify maintained, and a vision statement pursued.
    • What “seasonal” content, activisms, and events have I both planned for, and made a tangible positive effect and presence in.
    • What “on-year” goal or brand vision have I accomplished with beneficial growth to what I intended for the station.
  • Always see the merit in working with a skeleton staff that wants to contribute aggressively to your station, as opposed to a staff centered in mediocrity and dead weight.
  • Most importantly, in reference to the stations that have (and are listed to still be) lost their licences, service your dynamically changing community FIRST, and always do what it takes to keep you far from being considered a wallpaper medium.