Radio 1 on 1 : Supported by SRN

Student Radio Network

I am humbled to announce that “Radio 1 on 1: 25 of the Most Asked Questions in Radio Broadcasting” has been supported by SRN.

SRN’s mission statement states

“SRN is an initiative set to revolutionize access to all the communities across South Africa. Encompassing a full turn around solution, clients are able to gain access to all mediums across the country. We ensure our clients’ campaigns are relevant and professionally run across our radio advertising network. With our 360° approach, we offer the most cost effective national coverage available from one point of contact.

The services of SRN are plentiful and add quantifiable quality to their clients.

  • Conceptualizing radio ads for spot-on demographically aimed needs.
  • Marketing your brand product to the accurate insights on social media
  • Brand activation that is effective and entertaining to the robust nature of your core listener
  • And Out of Home Advertising (OOH) that is focused on marketing to consumers when they are “on the go”

The audiobook aims to empower broadcasters in their journey of radio broadcasting, aiming to answer questions that otherwise take a broadcaster destructive “trail and error” periods to work through.

In PART 1, this is mainly focused on the definitive question of “How do I make this a viable career?”

More often than not, broadcasters hit the ground running, and spend years perfecting the craft, but loose focus on the bigger picture of being an asset contributor to growing the industry.

SRN has helped in spreading the empowerment of aspiring broadcasters to the following stations:

·       Alex FM

·       Bay FM

·       Bush Radio

·       Bushbuckridge

·       CUT FM

·       DUT

·       DYR

·       Fort Hare Community Radio

·       Inanda FM

·       Kovsie FM

·       Madibaz Radio

·       MFM

·       Puk FM

·       Radio Turf

·       RMR

·       Tshwane FM

·       Tuks FM

·       UCT Radio

·       UJFM

·       Uni FM

·       Unisa Radio

·       Univen

·       VOW FM

·       Vukani

·       VUT

About

The Liberty Radio Awards 2019 – All the Winners

The 2019 Liberty Radio Awards was held last night at the Sandton Convention Centre, and all the hopefuls in the best of the best of South Africa’s radio industry attended.

Lead by radio veteran Lance Rothschild, the team who organise all the logistics of the eventful and well-run evening, have to be congratulated firstly for their hard work, and secondly for reviving the class and integrity of radio awards over the past couple of years.

Highlights of the evening included everybody’s favourite “man next door”, Jeremy Mansfield (Hot 91.9) taking the honour of Best Community Breakfast Show host.  Kaya FM walked away with Station of the Year, while Ligwalagwala FM was voted as the most popular in the “My Station” award.

Campus station Tuks FM continued their ongoing yearly wins grabbing Best Breakfast Show (The Tuks FM Breakfast Show), Best Music Show (Locals Only), Best NightTime Show (The Tuks FM Hip Hop Show), Best Radio Innovation (Tuks FM Hear The Sights), and Campus Station of the Year.

Some enchanting moments included The Bright Star Inductees Awards and the Hall of Fame honouring radio champions who have made the South African radio industry go from good to great in their illustrious careers.

Congrats to all the nominees and winners for giving us a reason to switch on this amazing medium every day.

                                                   WINNERS: RADIO LIBERTY AWARDS 2019
Afternoon Drive Presenter
Campus Mike V (Voice of Wits)
Community Simon Parkinson (Hot 91.9 FM)
PBS Amaza Ntshanga (Umhlobo Wenene FM)
Commercial Bongani Mtolo (East Coast Radio)
Afternoon Drive Show
Campus The Tuks FM Drive Show (Tuks FM 107.2)
Community The Big Joburg Drive (Hot 91.9 FM)
PBS The Glenzito Super Drive (Radio 2000)
Commercial Uncaptured (Kaya FM 95.9)
Breakfast Show Presenter
Campus Pamela Davis (PukFM93.6)
Community Jeremy Mansfield (Hot 91.9 FM)
PBS O’neil Nair (Lotus FM)
Station Martin Bester (Jacaranda FM)
Breakfast Show
Campus The Tuks FM Breakfast Show (Tuks FM 107.2)
Community Mansfield in the Morning (Hot 91.9 FM)
PBS Monate Breakfast Show (Lesedi FM)
Commercial East Coast Breakfast (East Coast Radio)
Business and finance show
Combined Kaya Bizz (Kaya FM 95.9)
Community Project
Campus Cause4Paws (PukFM93.6)
Community Touching 100 Lives (Hot 91.9 FM)
PBS Sedibeng (Thobela FM)
Commercial Baby Hannah (947)
Content Producer
Campus and Community combined William Scott And Sam Cowen for Mansfield in the Morning (Hot 91.9 FM)
PBS Joey Johannah Legodi for SAFM Facts of Faith
Commercial Khetha Mkhize for 947 Breakfast Club
Daytime Show
Campus That Lunch Show (Voice of Wits)
Community The Mark Pilgrim Show (Hot 91.9 FM)
PBS Khanya Gqiyazana (Umhlobo Wenene FM)
Commercial Power Talk (Power 98.7)
Drama Programme
Combined Late Night Serial – Jozi Dark (SAFM)
Field Reporter
Combined Nompumelelo Ngubeni (Kaya FM 95.9)
Internet Radio Show
Combined Home Run (Vision View Sports)
Multi-Channel Promotion
Combined #KFMLovesKaapstad Summer Campaign (KFM 94.5)
Music Show
Campus Locals Only (Tuks FM 107.2)
Community Quiet Nights (Aganang FM Community Station)
PBS Ikwayala Eziphambili (Umhlobo Wenene FM)
Commercial The Block Party (Gagasi FM)
News and Actuality Show
Campus and Community Combined Rea Fahlolloha (The Rock FM)
PBS Incoko (TruFM)
Commercial Today With John Perlman (Kaya FM 95.9)
News Bulletin Reader
Campus Rebecca Cullum (UCT Radio)
Community Gladys Sithole (Hot 91.9 FM)
PBS Dimakatso Motaung (Motsweding FM)
Commercial Tara Penny (702)
Night-Time Show
Campus The Tuks FM Hip Hop Show (Tuks FM 107.2)
Community Symphony Concert (Fine Music Radio)
PBS Mekonko (Motsweding FM)
Commercial Late Nights with Sara-Jayne King (Cape Talk 567 AM)
Podcast
Combined Mahlakung Drama Soap (Thobela FM)
Promotions Stunt/Event
Campus Findthejoy (PukFM 93.6)
Community Touching 100 Lives In Honour Of Madiba’s 100th Birthday (Hot 91.9 FM)
PBS Promotion of 16th Nelson Mandela Annual Lecture Delivered by President Barack Obama (SAFM)
Commercial Malcolm X (Jacaranda FM)
Radio Documentary
Combined 1860 (Lotus FM)
Radio Innovation
Combined Tuks FM Hear the Sights (Tuks FM)
Sports Presenter
Combined Robert Marawa (Metro FM And Radio 2000)
Sports Show
Campus and Community The Sports Mix (Mix 93.8 FM)
PBS Ezemidlalo (Umhlobo Wenene FM)
Commercial Marawa Sport Worldwide (Metro FM And Radio 2000)
Station Imaging
Campus and Community Hot 91.9FM
PBS Ligwalagwala FM
Commercial 702
Traffic Presenter
Combined Zoe Brown (KFM 94.5)
Weekend Radio Show
Campus Serenade (North West University FM)
Community Gister Se Grootes (Groot FM 90.5)
PBS The Morning Masala (Lotus FM)
Commercial High School Hits Weekend With Kenzy (Jacaranda FM)
Station of the Year
Campus Tuks FM 107.2
Community Hot 91.9 FM
PBS Umhlobo Wenene FM
Commercial Kaya FM 95.9
My Station – Most Votes
Combined Ligwalagwala FM
My Station – Most Loyal Listeners
Combined Overvaal Stereo 96.1

 

Bright Stars Inductees

 

Station Names
702 Presley Makhombothi
947 Zanele Potelwa
East Coast Radio Sky Tshabalala
Hot 91.9 FM Simon Hill
Kaya FM 95.9 DJ Keyez
Kovsie FM Gerben Van Niekerk
OFM Thabang Moselani
OFM Wr Van Der Merwe
RX Radio Noluyolo Ngomani
UJFM Olivia Mabitsi
Voice of Wits Kutlwano Serame
Vuma 103 FM Patricia Nonkululeko Malemia

 

Hall of Fame Inductees

  • Hall of Fame Inductees
  • Rodney Trudgeon
  • Greg Maloka
  • Mpho Nefale
  • Denzil Taylor
  • Heinrich Marnitz
  • Alan Maker
  • Kid Nkayi
  • Zolani Mark Bongco

For more information on the Awards, visit the Liberty Radio Awards website.

 

TUKS FM – A Marketing Wrap Up. It’s About Now.

This month I was invited to give a short workshop to the talented marketing team at TUKS FM.

TUKS FM is a community station that is well over three decades old (in fact close to four) and is known for its ingenuity and innovation as a strong radio player in the industry. Also, being home to many a big radio, TV, media professional – TUKS FM continues to bring constant pride and talent to the industry as a whole.

Here are a couple of points that came out of the workshop:

Understand that radio is still a traditional medium that plays in many spaces, like digital. But at the end of the day, your marketing and promotions must live on the platform where you are giving your listener need, and where you are able to grow that audience first and foremost. By this I mean that campaigns that run solely on digital platforms like Twitter, Facebook or Instagram are great, but have to have a tie in to something that is happening on air.

If you are looking for ideas, look no further than your station’s yearly calendar. Plan all campaigns that can and do run seasonally, in advance. Not only can you focus stronger attention to detail with these already successful and purposeful events and campaigns, but half of your creative year’s work is done for you.

• On the point of dates and times – have a look around at what your community is running and is invested in on a yearly basis and get yourself in there. Make the calls. Book the days. And pitch up ready to push your brand presence. Find out why these are important to your community and use your marketing machine to drive bigger throughput and results with these partner campaigns.

How to start with the blank page? Well. Teamwork. Encourage creativity through brainstorming (the oldest and most effective trick in the book) – and punt out a page full of (any) ideas that your team comes up with. Trace through each one-by-one and start knocking the better ones from the best of your ideas.

Do you know your brand well enough? Where is it right now? Where is it going? What does it want to achieve? Make sure you always touch base with your station manager so that you are all on the same page. Assumption is the mother of all screw ups, but, to act intentionally as if you know better than your brand does is brand suicide.

• To wrap up, let’s get back to your ideas. It’s simple. Inception. Implementation. Close Out. Let’s look at these more closely:

o Inception: This involves the creative process of not only coming up with an idea but mapping out the road plan for you to make it fly. Discuss things like, why are we doing this, what is the benefit for both the station and the listener, is it feasible, when is it feasible, and where would it have to take place to be feasible? Who are your stakeholders in this campaign? Are they on air? External parties? Part of your team? The list of questions goes on.

o Implementation: Make the calls. Draw up a responsibility matrix (Responsible, Accountable, Informed, and Consulted) – assign tasks accordingly. A fair amount of risk management is important here to get things moving in the correct way. Then get it done. If you need a budget, then it should be approved through the right channels. If you needed a space, you should confirm it. If you need on air resources, be it interviews, pieces, or show stop placements, then make sure the programme manager and production manager are always involved.

o Close Out: This is about getting all your ducks in a row, and then putting them to sleep. Sign off documents. Make payment. Archive receipts. And please, draw up a report of lessons learnt. You may have many, many other campaigns that are similar in nature and could save you a lot of time in the logistical nature of what is needed and perhaps even the correct people who need to do the job as effectively as it should be.

Til next time.

– Chris