The Radio Awards 2020 Winners

The Radio Awards 2020 have succumbed (like everything else) to the pandemic of the COVID-19 virus, and so announcements were made online earlier today. Industries have suffered globally over the past couple of weeks, but radio has peaked as a number one source of both companionship and reliable information.

There was a great variety of winners this year which really reflect the diversity of the radio industry in South Africa, where they seemed very one sided over the past couple of years.

From Umholobo Wenene to Kaya to Tuks FM to Groot FM, this year we really had some stand-out performances.

The Station of the Year was awarded to the phenomenal Kaya FM, who have been leaders in reshaping radio for the 2020 listener – and also bagged a record 24 nominations.

For the full, announcement of all winners, join the fun and watch the live annoucements here

For the full list you can download the document here

Top 5 Most Bankable Radio Shows of 2019

  1. Talk with Ayabonga Cawe  (Metro FM)

Metro FM has had a hard year.  With both its drive shows having drastic changes being made over the year, the Metro FM landscape has had to pull out all their stops and budge literal miracles to keep its listenership solid.  We’ve always had some really great evening talk shows on Metro FM hosting the likes of Penny Lebyane and Robert Marawa. And the time slot has gone through some flux. But landed upon the coveted position, is Ayabonga Cawe.  A confident, well learned and definitely strong, relatable personality that hosts night talk on Metro FM weekdays.  

  1. Afternoon Drive with Joanne Joseph (702)

Joanne Joseph is a household name in South Africa, having spent 20 years in the media industry, including a number of years hosting prominent TV news shows on eNCA and the SABC.

Joanne has presented several high-profile live broadcasts including the live coverage of Nelson Mandela’s passing broadcast internationally, Thabo Mbeki’s presidential inauguration, Walter Sisulu and Beyers Naudé funerals. She regularly MCs corporate functions in English and French and has produced documentaries for the United Nations Development Programme among others.

But bio’s aside, Joanne showcases a high level of quality and eloquence to the broadcast medium.  Her guests are open books that are infatuated with giving Joseph what she wants. Her listeners love her.  And the industry cherishes her.  

  1. The 947 Breakfast Club with Anele (947)

Since I started this list 3 years ago, Anele Mdoda has never failed to feature in the top 5.  She is bankable, if not the strongest money maker in South Africa. She also has a knack for creating hype.  This year her KO against Black Twitter (including American Black Twitter) surrounding her remarks on Kelly Rowland was spectacular to watch, and also trended her globally. As abrasive as Anele is, she still managed to come out tops.  The show has been to the Oscars, bombarded local Schools, and remained firmly in your Joburg backyard. The show has a great team dynamic with Frankie, Cyndi, Thembekile and Alex all adding their own personal thumbprint on every morning encounter of the “golden radio” kind. 

  1. East Coast Radio Breakfast Show with Darren Maule (ECR)

This team has done, dare I say it, the undo-able.  They were “thrown” together a couple of years back, and (from an external point of view) immediately rose up to the occasion and punted out a kick-ass show from the get go.

Darren Maule, Keri Miller and Sky Tshabalala – are well oiled, respectful of each other’s roles, and all add a fresh taste of breakfast flavour to the ECR morning edition.  The listeners love them. They (almost) can do no wrong. And that comes from a very strategic and disciplined leadership. ECR has been climbing the radio SEO ladder more than competently with a number of 1st timer social media initiatives and digital strongholds, and has become a massive force to be reckoned with in the SA radio landscape. 

  1. Kaya Breakfast with David O’ Sullivan, Thabiso Sikwane & Jason Goliath (Kaya FM)

You see, the thing with Kaya, is that they have this aggressively effective broadcasting content strategy that no one really come close to.  They even have the time to solidify in house research teams, and dominate their digital platform presence to a huge staggering dedicated audience. The morning show, which was at first predominantly talk at face value, was quite a noble move from its predecessors – but has the perfect balance of infotainment and hard hitting journalism to service their afropolitan audience.  Well done to David and the team. Radio at its best.

The Liberty Radio Awards 2019 – All the Winners

The 2019 Liberty Radio Awards was held last night at the Sandton Convention Centre, and all the hopefuls in the best of the best of South Africa’s radio industry attended.

Lead by radio veteran Lance Rothschild, the team who organise all the logistics of the eventful and well-run evening, have to be congratulated firstly for their hard work, and secondly for reviving the class and integrity of radio awards over the past couple of years.

Highlights of the evening included everybody’s favourite “man next door”, Jeremy Mansfield (Hot 91.9) taking the honour of Best Community Breakfast Show host.  Kaya FM walked away with Station of the Year, while Ligwalagwala FM was voted as the most popular in the “My Station” award.

Campus station Tuks FM continued their ongoing yearly wins grabbing Best Breakfast Show (The Tuks FM Breakfast Show), Best Music Show (Locals Only), Best NightTime Show (The Tuks FM Hip Hop Show), Best Radio Innovation (Tuks FM Hear The Sights), and Campus Station of the Year.

Some enchanting moments included The Bright Star Inductees Awards and the Hall of Fame honouring radio champions who have made the South African radio industry go from good to great in their illustrious careers.

Congrats to all the nominees and winners for giving us a reason to switch on this amazing medium every day.

                                                   WINNERS: RADIO LIBERTY AWARDS 2019
Afternoon Drive Presenter
Campus Mike V (Voice of Wits)
Community Simon Parkinson (Hot 91.9 FM)
PBS Amaza Ntshanga (Umhlobo Wenene FM)
Commercial Bongani Mtolo (East Coast Radio)
Afternoon Drive Show
Campus The Tuks FM Drive Show (Tuks FM 107.2)
Community The Big Joburg Drive (Hot 91.9 FM)
PBS The Glenzito Super Drive (Radio 2000)
Commercial Uncaptured (Kaya FM 95.9)
Breakfast Show Presenter
Campus Pamela Davis (PukFM93.6)
Community Jeremy Mansfield (Hot 91.9 FM)
PBS O’neil Nair (Lotus FM)
Station Martin Bester (Jacaranda FM)
Breakfast Show
Campus The Tuks FM Breakfast Show (Tuks FM 107.2)
Community Mansfield in the Morning (Hot 91.9 FM)
PBS Monate Breakfast Show (Lesedi FM)
Commercial East Coast Breakfast (East Coast Radio)
Business and finance show
Combined Kaya Bizz (Kaya FM 95.9)
Community Project
Campus Cause4Paws (PukFM93.6)
Community Touching 100 Lives (Hot 91.9 FM)
PBS Sedibeng (Thobela FM)
Commercial Baby Hannah (947)
Content Producer
Campus and Community combined William Scott And Sam Cowen for Mansfield in the Morning (Hot 91.9 FM)
PBS Joey Johannah Legodi for SAFM Facts of Faith
Commercial Khetha Mkhize for 947 Breakfast Club
Daytime Show
Campus That Lunch Show (Voice of Wits)
Community The Mark Pilgrim Show (Hot 91.9 FM)
PBS Khanya Gqiyazana (Umhlobo Wenene FM)
Commercial Power Talk (Power 98.7)
Drama Programme
Combined Late Night Serial – Jozi Dark (SAFM)
Field Reporter
Combined Nompumelelo Ngubeni (Kaya FM 95.9)
Internet Radio Show
Combined Home Run (Vision View Sports)
Multi-Channel Promotion
Combined #KFMLovesKaapstad Summer Campaign (KFM 94.5)
Music Show
Campus Locals Only (Tuks FM 107.2)
Community Quiet Nights (Aganang FM Community Station)
PBS Ikwayala Eziphambili (Umhlobo Wenene FM)
Commercial The Block Party (Gagasi FM)
News and Actuality Show
Campus and Community Combined Rea Fahlolloha (The Rock FM)
PBS Incoko (TruFM)
Commercial Today With John Perlman (Kaya FM 95.9)
News Bulletin Reader
Campus Rebecca Cullum (UCT Radio)
Community Gladys Sithole (Hot 91.9 FM)
PBS Dimakatso Motaung (Motsweding FM)
Commercial Tara Penny (702)
Night-Time Show
Campus The Tuks FM Hip Hop Show (Tuks FM 107.2)
Community Symphony Concert (Fine Music Radio)
PBS Mekonko (Motsweding FM)
Commercial Late Nights with Sara-Jayne King (Cape Talk 567 AM)
Podcast
Combined Mahlakung Drama Soap (Thobela FM)
Promotions Stunt/Event
Campus Findthejoy (PukFM 93.6)
Community Touching 100 Lives In Honour Of Madiba’s 100th Birthday (Hot 91.9 FM)
PBS Promotion of 16th Nelson Mandela Annual Lecture Delivered by President Barack Obama (SAFM)
Commercial Malcolm X (Jacaranda FM)
Radio Documentary
Combined 1860 (Lotus FM)
Radio Innovation
Combined Tuks FM Hear the Sights (Tuks FM)
Sports Presenter
Combined Robert Marawa (Metro FM And Radio 2000)
Sports Show
Campus and Community The Sports Mix (Mix 93.8 FM)
PBS Ezemidlalo (Umhlobo Wenene FM)
Commercial Marawa Sport Worldwide (Metro FM And Radio 2000)
Station Imaging
Campus and Community Hot 91.9FM
PBS Ligwalagwala FM
Commercial 702
Traffic Presenter
Combined Zoe Brown (KFM 94.5)
Weekend Radio Show
Campus Serenade (North West University FM)
Community Gister Se Grootes (Groot FM 90.5)
PBS The Morning Masala (Lotus FM)
Commercial High School Hits Weekend With Kenzy (Jacaranda FM)
Station of the Year
Campus Tuks FM 107.2
Community Hot 91.9 FM
PBS Umhlobo Wenene FM
Commercial Kaya FM 95.9
My Station – Most Votes
Combined Ligwalagwala FM
My Station – Most Loyal Listeners
Combined Overvaal Stereo 96.1

 

Bright Stars Inductees

 

Station Names
702 Presley Makhombothi
947 Zanele Potelwa
East Coast Radio Sky Tshabalala
Hot 91.9 FM Simon Hill
Kaya FM 95.9 DJ Keyez
Kovsie FM Gerben Van Niekerk
OFM Thabang Moselani
OFM Wr Van Der Merwe
RX Radio Noluyolo Ngomani
UJFM Olivia Mabitsi
Voice of Wits Kutlwano Serame
Vuma 103 FM Patricia Nonkululeko Malemia

 

Hall of Fame Inductees

  • Hall of Fame Inductees
  • Rodney Trudgeon
  • Greg Maloka
  • Mpho Nefale
  • Denzil Taylor
  • Heinrich Marnitz
  • Alan Maker
  • Kid Nkayi
  • Zolani Mark Bongco

For more information on the Awards, visit the Liberty Radio Awards website.

 

Radio: You don’t care about your listeners

I see this write up not going down to well with you already.  

But give me a chance to extend on the title of this blog post, and hopefully come to see the highlights of asking ourselves this important question:  does your radio station care about me?

“Care” about you.  This a free public service that has one job.  To keep you happy. For the 20 or so minutes you might have to yourself in the morning, before your day goes full throttle. Maybe it’s as your daily passive companion while you kill time at the gym or while you’re in public transport. Perhaps it’s your provider of information and insight on current affairs and diverse conversations around thoughts and opinions, that is your day’s private indulgence?

That sounds wonderful, right? The perfect fit for the perfect medium.

But.  This means you ACTUALLY work for them.  The listener. You should be working for them.  An obvious statement. But do you?

Are stations around the world keeping the listener in mind?  All the time? That’s actually very difficult for any station to answer.  Even for the best of the best, of the best.

I watched the conference that hosted Coleman Insights last year in Hollywood, where they highlighted  “Outside Thinking: Flip The Script On How You Think About Your Radio Station”.  The insight of their presentation was around how much we overestimate the loyalty we get from listeners.  Just because we are here doing great radio, we assume we have an actively involved audience that is ready to do quite a lot for their radio station.  This isn’t true though.

We are, however in fact, still important.  To the listeners lifestyle, that is.  Coleman Insights stand by the statement that radio stations are forgetting about modern age technological living and mass diverse changes in people’s lives.  And even still. How we manage, construct, create and converse radio today – is still very important. So what do we do?

Let me repeat.  To their lifestyle.  Not to their lives. We have to adjust to their incredibly dynamic lifestyles.

It’s a big deal.  With massive duty.

We are in a very “trial, test, doom, and unknown” phase in radio.  We are starting to only get a real grasp on what fits where, how much it is of what needs to be out there and where it should be, where the onslaught of social media has REALLY robbed us of a market’s attention, and of course, the constantly changing ways we have to accommodate listeners lives in a consistently changing lifestyle landscape.

I know stations out there are trying their best.  In South Africa, some have opened “off air” channels that supply you with a 12-24 hour music service, some podcasts and even some prerecorded presenter links to personalise the experience.  It’s cool in theory. But I can’t expect that this is a reason why your numbers will be going up. It sounds like a costly, and ineffective way to remain relevant. Here in South Africa, we are definitely not close to that type of devotion yet.  Does it mean we don’t have to start somewhere? Absolutely not. We need to, however, not risk losing focus on what needs to happen right now, and stop chasing ten different goals like chickens without heads.

We had 702 currently release digital transmission with the Amazon Alexa.  This is again, very impressive and pretty bad-ass – but no one cares.  They really don’t. There are stations that are jumping several guns here, while the rest of the industry is struggling to stay on air, period.

Then there are some stations that are doing great things by keeping their focus on core fundamentals, and expanding opportunities to strengthen listener loyalty.

East Coast Radio did well with their 24-hour user playlist promotion, giving the listeners free reign over their music choice for a full day.  Simple. But the listeners are there and they love it. Reaching the “Top 10 most listened to” stations in South Africa comes with giving your listener what they need, which conveniently turns into what they want.

Kaya FM’s remodelled approach to how they objectively offer current affairs and diversity in their listeners lives has definitely grown their listenership loyalty.  And their YouTube views and podcast plays are proof of that. Being a necessary choice to what their listener wants to be a part of in a lifestyle decision.

iKwekwezi FM’s Pastor Maria Jacobs chose to visit inmates in Witbank for a revival ceremony recently (which you might be rolling your eyes over) – but they are a PBS station that is committing to servicing their public on a “touch, feel and see” basis.  Which station can say that their listeners are tuned in for an average of 3 and a half hours? iKwekwezi can.

So what are you doing wrong when all the TSL you can hone in for is an average of 15 – 25 min?

We are quick to judge the simpler approaches to regaining and regrowing a listenership in basic and “nonintellectual” ways.  But it works. Give people what they need, and it will be what they want.