For the love of radio
Welcome back to a new facelift to my blogging, now bannered under “Chris Jordan Media”. It’s all very exciting. Independently rising amongst your own ranks is something to behold.
Let me explain if you are new to the site. For quite some time now, in fact just over 3 years now, I left the commercial space in radio. A bit of a lost soul, and having been in this situation before (a jock without a home) way back in 2007, I knew better this time. You see, flashback to the first time I was a wandering broadcaster, to tell you the truth, I swore off doing radio, and tried to go back into what I had academically prepared myself for – which was Information Technology and Software Development. While I was studying my BSc, I “fell” into radio in my third year at Tuks FM, and was, like most will tell you, bitten by a radio bug you can’t quite understand until you have that fever for wanting to put it beyond and before anything else you want to do in life.
Back to me wanting to quit the mic. Well, it didn’t last long. Despite all efforts. I had very good friends who believed in the work I had put out for just over 6 years at that point. They tracked me down, and although I responded literally kicking and screaming, convinced me to join a new and ground breaking mobile venture in radio they were starting. I must add, that they were the only ones that did believe in my talent (myself excluded). And that’s all I needed. A love for radio. A love for the radio I made. A love for the radio I wanted to make.
Fast forward to a sense of self-confidence in what it is that one can offer the industry in ways only you can discover, not in ways a manager or a slot in a line up could define. Where was my love for radio?
As much as I know I am a great broadcaster, a well-rounded professional that knows and can apply myself to various roles in the industry, this is what was important as I navigated through my next (and the next, and next after that) chapter in my career.
Career. That was a word I never understood until I did leave commercial radio just 3 years back. It’s a decision that after a decade of being in the industry – could only process as something I DID indeed want to do, for the rest of my life. A self-sustaining, service driven, satisfying professional contribution to the industry I loved so much. So that’s what I did.
I realised my biggest strength ran a thread around training and development. In teaching. In aiding. In building. In expanding and attracting knowledge to this industry. And I wanted, and did, make peace with that. I wrote books, taught seminars, lectured classes, started consulting and trained professionals of all walks of life in all platforms within media. And I loved it. Correction. I love it.
For the love of radio. Here I am. With a media company of my own, that I have plans for. As I do for myself, and the industry I love.
— Chris
