Chris Jordan Media Training Prospectus 2020

Please note that training around these knowledge areas will be customizable to your station format, mission and vision statement

Candidates

This training is specially designed for adopters who practice radio management, both commercially or in a community environment.  The programming training is aimed at on air staff (presenters, news and sports, production, online producers). Sales and Marketing staff are focused upon separately to strengthen profession outputs.

Training Prospects

Management Training

1. Corporate governance

  • ICASA, BCCSA, and NAB compilation and adherence
  • Managing station risk
  • The role of board members
  • Stations policies and procedures

2. Basic Management Skills

  • Creating your Brand
  • Connecting with the Audience
  • Leadership in Radio
  • Evaluating Performance

3. People Management Skills

  • Talent management: growing great talent
  • Managing People and magnifying the best in their personalities

4. Compiling Business Plan

  • Mission vs Vision statement
  • Building a station template
  • Strategic Focus
  • Analysis of typical station listener
  • Market competition
  • Licence requisites 

Programming

1. Programming Roles

  • The on air personality role in 2020
  • Current affairs and sports broadcasting roles 
  • Content producers vs digital producers
  • Bigger picture orientation vs islands of reinvention within the programming team
  • Servicing your community

2. Building shows that matter

  • Propriating correct content for the correct audience
  • Navigating unlimited content resources
  • AIR Methodology (Approach, Ingest, Relay) mindset to show preparation
  • Developing a PLAN approach to show content (Perspective, Lay of the Land, Adding Value, New Kind of Normal)
  • Executing immaculate interviews
  • Pre-Production of show content
  • Mandatory show formatics 

3. The 4th dimension broadcaster

  • New media platforms
  • Show presence vs brand presence vs personality presence
  • Do’s and Don’ts of social media presence
  • New Media Content Specifics

Sales and Marketing

1. Basic Financial Skills

  • Financial Management core principles
  • Marketing and Selling Advertisements
  • Performing SWOT Analysis

2. Rate Cards and Advertising Opportunities 

  • Reinventing your rate card
  • Understanding hot leads vs cold leads
  • Live reads vs live promos
  • Advertising packages
  • In-house production
  • Strategic Promotions
  • Community Buy In

Contact Details

Office Number: (+27)72 643 5502

Email: info@chrisjordanmedia.net, chrisjordan007.cj@gmail.com 

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